UTV sell TV business to ITV

The part where you failed to say you meant they'd never done it before with an abbreviated name, which you only stated when we gave a list of examples where they had done it with a station name.

Next question?

You made the observation that, in the past, ITV has seemingly avoided any name/brand/title where 'ITV' has been followed by another three-letter-abbreviation such as HTV, CTV etc and that you'd be "surprised" if ITV were to proceed with a programme name that included both 'ITV' and 'UTV'.

I responded by quoting you on this point and stating that I didn't see this (i.e., having two three-letter-abbreviations in a programme name) as an obstacle to ITV implementing 'ITV News UTV Live' as the programme title.

I think ITV News UTV Live sounds terrible. They'll keep it as UTV Live surely.

ITV News Granada etc etc sounds fine so I could see the sense in keeping those names.

If the UTV name is ever dropped it should be ITV News Northern Ireland. The U is short for Ulster but that was dropped in 93 so don't think they'll do a U-turn.

It's not ITV News Granada though, it's "ITV News Granada Reports". I.e. taking the original name of the programme and adding the ITV News brand.

This seems to be turning into a pointless discussion, about something very un-important in the greater context of this rebrand,

I defer to your judgement of pointless discussion.

Its getting to a point of whether or not UTV live will appear on ITV new titles or not, its going around and around and around. its not moving forward,

Surely one piece of meaningless 'Art College video' is much the same as another, when you just slap on some 'background colour selecting' logo and call it a channel ident?


The dog in the kitchen sink, or someone walking up a flight of steps is as relevant to NI as it is to anyone else in the UK.

...and Hull Trains, which replaced the First F with a heart a few years ago.

I suspect it will all be signed off by London. Which means if it'll be used pan network, the new UTV logo will work in such a way that current ITV idents can be adopted.

Question is how long 'UTV Creative' survives, given some of the things it's pumped out recently.

I now have visions of a town crier screeching "This is Carlton, television for London.." ...sees a Central cake, wolfs it down, and continues smugly... "and the Midlands".

He's already suffering indigestion from swallowing a huge W.

Those serifs are TRASH on your digestion.