Where can SKYnews go now...

I don't know, really it seemed a very ill thought out venture.

With the changes in ITN to being a news provider licenced to provide ITV News rather than being ITV's intrinsically inseparable news service, ITN had no devine right to promote their channel on any outlet, and as a result, it received no promotion at all (the ITVNC launched in mid-2000, almost a year after the ITN branding disappeared from ITV's news service)

Being an independent venture, it was always run on a shoestring budget, it had no possibility of growth since it had no promotion opportunities, nor could it afford any, and unless it was always intended to be launched as an interim ITV News Channel ahead of a purchase by Carlton/Granada and incorporate into the ITV brand, I don't know why they did it.

The channel itself reaked of underfunding, let alone the inability of ITN to arrange promotion elsewhere (i.e. they could have paid ITV/C4/C5 to enter a promo spot at the end of their respectice news bulletins - or at least booked some commercial airtime), and if it wasn't bought by Carlton and Granada, it would have collapsed by the end of 2002.

C&G (yes I know that acronym belongs to someone else) bought it as a cheap way of trying to restore their reputation after the worst year in ITV's history, so that they could be seen to have launched a new channel on the same year that ITV Digital collapsed, and as it was I didn't think it would last long. They do gradually seemed to have pumped more money into it, and it does now look like it might last and start to build.

They had very ambitious plans to be a multimedia news provider - the ITN News Channel (as it was when it launched in 2000) was part of a service available on 10 platforms, including DAB digital radio, mobile phones, online etc

ITN's channel was initially designed to be different from the existing two news channels, with no feature programming and no phone-ins or extended discussion - it was a 30 minute clockface news service with weather, business, travel, sport at fixed times. It also recycled material from Channel 4 News and Five News.

It was originally a joint venture between ITN and NTL. Carlton and Granada bought ITN's stake in the middle of 2002 to stop the channel collapsing. At the end of September 2002 it was relaunched as the ITV News Channel.

It is now 65% owned by ITV plc with NTL holding the rest. There was talk of a complete buyout by ITV but I don' think it's happened yet.

Who said anything about me owning a 'Production Company'?

My past really has nothing to do with this because I am talking about what I am currently studying.

I think you will also find my 'Production Company' which if you knew well enough stood for IAN SCRIMGER PRODUCTIONS is actualy myself dear.

But really. From looking at your site an apparant... well whatever you are - You have no work actually online to show for it.

Here is a VERY rough idea of my replacement for the newswall. They would say, now with Kay in the Infobooth/newsbooth/vr base whatever it is called.

Real Media File

This is not a replacement for the Newsroom and Desk, just a replacement for the newswall reports, and the newswall would remain as a newsroom backdrop and used to show live footage for major stories, i.e. gun fire footage during a war etc...

Martin you said that on the previous page.

Wait a minute.... is this whole thread a ruse on your part to get your mocks on the main forum?

I think we should be told.

The original format of the ITN News Channel was very good IMO, as you say it was available on 10 services and offered a high quality service, plus the NTL Interactive service was very good too, if it was still on today then NTL would have got some good interactive. As that was one of the reasons why NTL own 35% of the channel. Though towards the end of the ITN NC in 2002 it became very poor and was a relay of the ITV News, but using the ITN Brand, but switching the brand name to ITV News Channel was one of the best things which has ever happened to it. Though the new look, looks far more professional and more News Channel like, like Sky News.

Though image for Sky News important I don't see how a new look for Sky News will effectit overall, the channel is improving all the time, look how many times in the past few years that their work has been recognised by such organisations as BAFTA. As long as they have a look which is modern and not annoying I personally don't see any fuss and see it as a watchable channel, being the best News resoruce after the BBC and ITN, which is hard to do, as Sky came into the Market late, at a time when people had got used to the BBC and ITN, more and more people are tuning to the channel, not because of the image, because of the service it does. I don't see this rebrand as a major thing, to be honest there is really no need for a revamp, in a couple of years, but for now I don't see any problem.

One advancement would be to combine a VR setup with the current newsroom.

For example, a chart could appear on the desk, the programme name (Live At Five etc.) could appear on the wall above the newswall, perhaps green screens either side of the desk acting as big screens, maybe a map could appear in front of the desk to illustrate a story. I'm sure they'd come up with more creative uses for it, like the way they evolved the floormap for the Mars story, with the newswall seemingly floating in space!

It'll still be a real newsroom, and the VR stuff mostly wouldn't intrude.

CAUGHT IN THE ACT ME THINKS

Ive already brought up a few points concerning his earlier posts which he has totally ignored to reply to.

MOCKS should be kept in the mock forum and not 'fake' threads created with a desire just to show what you have made.

Go and stand in the corner and recite all the rebrands of ITN/ITV news since 1950

I was asked to show my own idea, and it was ignored, so I thought putting it on the current page was an idea.


You're the one who asked for my suggestions, which I have offered.

And I refuse to chat about the penickity comments regarding my typing of SKYnews!

But surely you created that effort well before starting this thread?

With the sole intention of showing us your effort once a few pages have passed!?

But did you consider why it had been ignored??

No, I had the idea and decided to open discussion. Then I was asked to give my suggestions, tried to explain the idea, then thought I should do it in 3D so I started on it. It is only a quick and rough version,

If I wanted to show my work, I would just add it to the mocks forum and my site. But I wanted to try hear other people's ideas.

I started thinking about the newswall successor last night before going to bed, and found I couldnt think of anything really to replace...



And I thought it had just been missed, as the thread had moved to the next page. If I have been asked for a suggestion, I feel those who asked, should at least comment!