If IVC is going, then it's a shame and a great loss to the UK as IVC would be gone forever.
Not really, these things are like trends. IVC will still be an option if a network wants to really go-out to promote something. But logistically/cost it's easier being voice only.
If IVC is going, then it's a shame and a great loss to the UK as IVC would be gone forever.
Not really, these things are like trends. IVC will still be an option if a network wants to really go-out to promote something. But logistically/cost it's easier being voice only.
There's no requirement for announcements full stop any more. They break the flow of continuity and most countries got rid years ago.
Without IVC (which was a form of presentation in its own right) it's high time the UK got rid of OOV announcers for everything but exceptions.
If IVC is going, then it's a shame and a great loss to the UK as IVC would be gone forever.
IVC died in Tyne Tees area in 1995/6 we haven't seen it since
Having lived in the Central region all my life I don't think I've ever seen IVC at home except for CBBC/CITV, it's something quite alien to me seeing it on UTV.
If IVC is going, then it's a shame and a great loss to the UK as IVC would be gone forever.
Not really, these things are like trends. IVC will still be an option if a network wants to really go-out to promote something. But logistically/cost it's easier being voice only.
There's no requirement for announcements full stop any more. They break the flow of continuity and most countries got rid years ago.
But in the uk historically announcements
are
continuity. They link between programmes, promoting ahead and create a connection between the tv company and the viewer. Used well, they are a very valuable tool in communication and promotion. They don't break the flow at all, they smooth it over.
Without IVC (which was a form of presentation in its own right) it's high time the UK got rid of OOV announcers for everything but exceptions.
Why would you keep announcements for exceptions? You either need them or you don't. Many years ago when BBC Presentation moved out of Television Centre and into the Broadcast Centre, much was spoken of how the continuity announcers day had probably gone. Certainly it was rumoured that most announcements would be recorded and the number of presentation suites with live con booths would be small as it would remain quite a niche requirement, perhaps just for the BBC uk services. Well over a decade later, more channels are actually employing
live
continuity announcers in peak junctions to deal with viewer interaction via social media. No one saw that coming.
If IVC is going, then it's a shame and a great loss to the UK as IVC would be gone forever.
Not really, these things are like trends. IVC will still be an option if a network wants to really go-out to promote something. But logistically/cost it's easier being voice only.
There's no requirement for announcements full stop any more. They break the flow of continuity and most countries got rid years ago.
Without IVC (which was a form of presentation in its own right) it's high time the UK got rid of OOV announcers for everything but exceptions.
Continuity (or Presentation) is more than just voiceovers though. Anything on-air, that isn't promos. That can mean promo bugs, end credit squeezes, bumpers, IPPs, OSP (bugs/warning slides etc) is done by continuity, or anything message that marketing want you to plug. You're kind of incorrect in saying that other countries have ditched that sort of continuity (excluding voiceovers)
Broadcast television in the US - from what little I've seen of it - doesn't seem to really do what we'd understand as continuity. That might be down to the network/affiliate structure of the industry than anything else though, and from what I understand isn't so much a case of "ditched" as "never had it". Nor am I endorsing it as any sort of road to follow! For the BBC in particular I think continuity is so part of its personality (given that up to the 1990s its idents weren't exactly exciting) that I couldn't see it disappearing.
As for UTV...if this is indeed the last week of UTV NI as we know it, will it be marked in any way?
Broadcast television in the US - from what little I've seen of it - doesn't seem to really do what we'd understand as continuity. That might be down to the network/affiliate structure of the industry than anything else though, and from what I understand isn't so much a case of "ditched" as "never had it". Nor am I endorsing it as any sort of road to follow! For the BBC in particular I think continuity is so part of its personality (given that up to the 1990s its idents weren't exactly exciting) that I couldn't see it disappearing.
As for UTV...if this is indeed the last week of UTV NI as we know it, will it be marked in any way?
Who knows? If ITV don't want IVC they might not want a big fanfare about its demise.
On a related note if the new branding is happening next week maybe we'll see a temporary studio for UTV Live soon.