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ITV 2019 idents and presentation - ITV Creates

Split from ITV presentation refresh in the New Year (January 2019)

This site closed in March 2021 and is now a read-only archive
JO
Jonwo
ethanh05 posted:
Whataday posted:
At the time Cadbury also produced Typhoo and Kenco.

Smash definitely was an oddity. Perhaps it was intended to be the first line of many.

We also forget that Cadbury's introduced Pringles in this country under the name Stackers, which failed to gain interest and was shelved until P&G decided to launch the actual version later on.


It's interesting how many food brands are owned by companies that also make very different products. Kellogg's now owns the Pringles brand and Pepsico owns Walkers via Frito-Lay.
WH
Whataday Founding member
Yes that's correct:

*

So that's another non-chocolate food which used the Cadbury brand.
BR
Brekkie
Notice ITV have been using ad slots on C4 quite a bit recently for their "More than TV" promo with Sir Trev. Not unusual nowadays to see a programme promo on another channel using ad time but first time I've seen one of the main terrestrials use ad slots just to promote themselves.
lukeshep and Night Thoughts gave kudos
JA
JAS84
Maybe they originally booked the ad slot for a show that's now postponed?
GO
gottago
ITV ad revenue has dropped by 42% in April rather than the 10% they predicted at the start of March.

https://www.campaignlive.co.uk/article/itv-ad-revenue-dived-brutal-42-april/1681230

Expect there to be a lot more creative uses of ad breaks like the one on the last page as they try and do anything that will get advertisers back.
DV
dvboy
Jonwo posted:
ethanh05 posted:
Whataday posted:
At the time Cadbury also produced Typhoo and Kenco.

Smash definitely was an oddity. Perhaps it was intended to be the first line of many.

We also forget that Cadbury's introduced Pringles in this country under the name Stackers, which failed to gain interest and was shelved until P&G decided to launch the actual version later on.


It's interesting how many food brands are owned by companies that also make very different products. Kellogg's now owns the Pringles brand and Pepsico owns Walkers via Frito-Lay.


The Pepsi-Walkers link is evident in the promotions/competitions that run on Pepsi Max and Doritos simultaneously.
HD
HybridDaDink
Brekkie posted:
Notice ITV have been using ad slots on C4 quite a bit recently for their "More than TV" promo with Sir Trev. Not unusual nowadays to see a programme promo on another channel using ad time but first time I've seen one of the main terrestrials use ad slots just to promote themselves.

Just like how CITV always advertise Nickelodeon, CN and Disney shows during ad breaks.
DB
dbl
The ITV Creates idents are now in random order in junctions now. No longer follows the artist by week.
AN
Andrew Founding member
I would have thought they might have run with ITV Kids Create for a bit longer
:-(
A former member
dbl posted:
The ITV Creates idents are now in random order in junctions now. No longer follows the artist by week.

No, it's a repeat of week 20 today - apart from 6pm where week 25 was used (at least on Central and Meridian.)
WH
Whataday Founding member
dvboy posted:
The Pepsi-Walkers link is evident in the promotions/competitions that run on Pepsi Max and Doritos simultaneously.


The earliest I can think of...

*
*

Although their faces were on everything at the time.
JA
james-2001
I remember the story about how they had to go through Pepsi in the US to get the Gary Lineker campaign to go ahead, and it was a hell of a hard time to convince them, not either knowing who he was or getting that style of British humour.

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