E4, More4, Film4 and 4Music Rebrand:

Good god, that looks awful.

What the f**k is that!? Looks like a render of the Channel 4 logo got corrupt.

My first thought is that it's insane to drop the E4 logo after this long, considering it hasn't really dated and is well known. It appears they're trying to tie in their sister channels with the main C4 brand.

Is 4seven not getting a new look? It's still based on the old 3D logo.

Blimey! That is awful.

4 Music...

Spotted!- 4 Music new logo. Seems to be a theme.@identcentral@transdiffusion pic.twitter.com/xpEulILnAt

— Russty_Russ #Retro (@russty_russ) September 26, 2018

God giveth (BBC Two), God taketh away (whatever this is)

Before you all freak out, it looks much better in context. It is all about the animation. It's a solid rebrand.

There's all of them (courtesy of Sky Guide)

I can never sleep on Ident Eve.

Don't like.

Doesn't work integrating the 4 like that.

Music not too bad, but Film & More not good.

The only one that looks remotely presentable is 4 Music because of how the M is formed out of pre-existing blocks, so the 4 is still intact.

If they used that same design for 'More' or the 'M' in 'Film', it'd look much better than the design they've picked for Film4.

E4 just looks like utter s**t.

Ok good because at the moment it’s... erm... horrifying.

Interesting that 4Seven doesn’t seem to be changing which suggests something bigger with the channel might be happening.