The characters were terrible, I'm glad to see the back of them. Probably Challenge's worst on screen look.
I imagine the DOG is bigger now to accommodate those 4 segments. Shame, the nice thing about Pick and Challenge is that their DOG's were relatively small and in the corner. I trust that's not the case now?
I'm pretty darn happy they've rebranded. Especially when you consider how good the last but one was with the blocky graphics (well i liked them) those characters were absolutely abysmal. Bland logo, very limited range of tiresome idents, and I died a little inside every time I heard "GEE GUHHH". Horrible, horrible presentation and I'm glad to see the back of it.
4th in 5 years? Does Sky know what the channel should look like anymore? Hopefully, this is the last logo change for a while; the look's been all over the place and it needs to stop changing.