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Challenge - June 2016 onwards

#ChallengeAccepted (June 2016)

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MA
Maaixuew
T0M posted:
They're superb, vast improvement!


For once I agree, a good rebrand and let's hope it lasts!
PF
PFML84
They look like they actually spent money on this. Well done Sky.

And yes, I agree, if I heard that annoying "eeeehh uuuhhh" noise one more time at an ad break or saw the ident of the woman fawning over a picture of Alexander Armstrong I would have punched the screen.
LL
Larry the Loafer
I did wonder if they'd use their next rebrand to launch an HD channel. Let's be honest, they commission so much modern stuff now, there's probably enough to justify it.
AT
Adam Till
Much better than the last look. Strong identity so hope they keep them around longer than the last few. Only thing that could do with a tweet is the opacity of the DOG when in white.
VM
VMPhil
The DOG got stuck during Wheel of Fortune on the full colour-with name version, so they had to fade it out and start the animation again!
JA
jamesw83
My issue is that they very specifically refer to programs, rather than genres - unless they're prepared with more of these than we know, they're very linked to the current schedule and could date as rights come up for renewal.
ST
steveboswell
To an extent, the same was true for the characters (which I didn't mind), who became very tired and outdated because they weren't kept up-to-date with new additions.
MI
Michael
JAS84 posted:
How so? It's quoting Bullseye.


Rolling Eyes
RO
rob Founding member
VMPhil posted:
Looks as though this design studio was behind the rebrand





Yep, they've done the Pick rebrand as well...



HC
Hatton Cross
Michael posted:
The "YOU CAN'T BEAT A BIT OF BULLY" text is very BT Sport....

Yep. My thoughts exactly.

For those that don't know, BT Sport go into breaks with a short 'just long enough to read it' snappy half sentence on screen. Sometimes hashtaged, sometimes not.

Challenge/mmmultiply appear to have watched those and gone "hmmm, interesting"
LL
Larry the Loafer
Still seems like they're having trouble making the coloured DOG disappear. It was kept up for the whole second half of Catchphrase earlier but disappeared at the start of Family Fortunes.
JF
JetixFann450
[quote="VMPhil" pid="1013791"]Looks as though this design studio was behind the rebrand





Yep, they've done the Pick rebrand as well...





Doesn't look any different, all they did was capital the P and changed the font a little.

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