GE
Is it? Sky Media already sell ads for a variety of channels which compete with Sky. I no idea how the commercial side works, but the press release mentions a competitive tender process - they'll presumably have promised to deliver a certain amount of revenue, and will have KPIs to ensure that they do.
They're perhaps also hoping that it'll make life easier for advertisers, who can now get more sports viewers through one agency.
thegeek
Founding member
Now that seems to be a conflict of interests.
Is it? Sky Media already sell ads for a variety of channels which compete with Sky. I no idea how the commercial side works, but the press release mentions a competitive tender process - they'll presumably have promised to deliver a certain amount of revenue, and will have KPIs to ensure that they do.
They're perhaps also hoping that it'll make life easier for advertisers, who can now get more sports viewers through one agency.