BBC Two Rebrand and Onwards

http://www.DUKE1401.MYBY.CO.UK/BBC2-IDENT-SUNROOF-CORPLOGO-08-1STOCT.jpg

You be the judge...

My opinion? Positioned like that, it looks really rather untidy to me. I recall somebody did a mock here once that was similar, but with the BBC logo more suitably placed.
Perhaps on certain idents this will look better; we shall see.

This is how the current look should have launched imo, with the logo resembling the 91-97 style 2-BBC. The box has always been unnecessary and looked out of place so it had to go. Personally I'd have ditched the BBC logo altogether on the idents; it's been demonstrated that that look works by the boxless special idents (Heroes, Electric Proms, etc) and the 2 (even in its modified incarnation) is a strong enough brand to pull it off.

But anything's better than that teal (or 'deep aqua') smudge.

TV Live Video - note the subtle hint about the tweaks from the CA: 'where we start things off a new'

wtf... it's awful. They've made a complete hash of that. Bring back the box...

BBC Two (2?) has gone from having the best pres, to now having the worst (out of the five terrestrials). It was pretty much already there before this change, but this alteration has just secured fifth position.

BBC Two's website has also changed this morning, it appears the box has been dropped from there too, although it still appears at the bottom of the site when linked to the other BBC channels.

Next junction is at 10.30am, so we'll have to wait and see for the new promos too.

Not quite...

It was updated 2 weeks ago along with the other channel pages.


I think it's 11am, as the 10.30 and 10.45 programmes are listed as being part of CBeebies on BBC Two.

...if you think that looks untidy...

That's just very poor, it looks cheap. And why they kept a dull ident and got rid of better ones is beyond me.

All I can say is WOW. All of a sudden I have lost all respect for the BBC, surely they can see this looks terrible? The ITV1 idents are better than these now and that is saying a lot! Bring back the original '2's and pretend that the last seven years did not happen.

...well, if you think that looks terrible...

An improvement on the box, that's for sure, but the logo would have looked much better in the other corner.

But more importantly...does this mean we're allowed to call it 'BBC2' again???