The Newsroom

BBC World [soon to be BBC World News]

(July 2006)

This site closed in March 2021 and is now a read-only archive
EY
the eye
If News 24 is still there now then no they won't move straight away.. unless they're not renovating the set now...
JO
johnnybegood
Shame they've not acquired bbcworldnews.com or bbcworldnews.co.uk

I guess they'll be directing people to bbcworld.com and bbcnews.com as usual then? Hardly a good branding exercise, is it? Your website is still in your old channel's name!
EY
the eye
World News Today Business Edition... coming in may.

I wonder if they would of called it World Business Today, but CNNi have that!
CO
cortomaltese
the eye posted:
I wonder if they would of called it World Business Today, but CNNi have that!


Which is a very appealing name. Also, Your World Today sounds much better than The World Today.
IT
itsrobert Founding member
cortomaltese posted:
the eye posted:
I wonder if they would of called it World Business Today, but CNNi have that!


Which is a very appealing name. Also, Your World Today sounds much better than The World Today.


Ooh no. Your World Today makes me cringe. The World Today is much better. YWT is a typical American programme name whereas TWT is much more understated and British.
JA
Jamesypoo
cortomaltese posted:
Your World Today sounds much better than The World Today.


That'd be the personal pronoun at play, then.

What do we think the DOG for BBC World will look like after the rebrand? With suggestions that on-screen architecture is staying the same, will "BBC World News" look any good on it?
KI
kitt22
dragonhhjh posted:
cortomaltese posted:
Your World Today sounds much better than The World Today.


That'd be the personal pronoun at play, then.

What do we think the DOG for BBC World will look like after the rebrand? With suggestions that on-screen architecture is staying the same, will "BBC World News" look any good on it?


Maybe the DOG will simply carry BBC... with the channel idents carrying BBC World News and the news bulletins carrying BBC News titles.
BE
benjy
The more I think about it, "BBC World News" actually makes more sense these days, with BBC Worldwide's portfolio of channels - BBC Entertainment, Lifestyle, Knowledge and indeed America. They all do what they say on the tin.

I wonder if they considered BBC News International? That way they could have built the "BBC News" brand even more... mind you, you couldn't have people start dropping the BBC with that name!
GI
ginnyfan
YOUR WORLD TODAY is much better. BBC is trying to make a flagship programe by mixing those words but all they end up is a big confusion. I don't even know how many combinations they have.
NS
NickyS Founding member
johnnybegood posted:
Shame they've not acquired bbcworldnews.com or bbcworldnews.co.uk

I guess they'll be directing people to bbcworld.com and bbcnews.com as usual then? Hardly a good branding exercise, is it? Your website is still in your old channel's name!

But BBC World have been using bbc.com/news for quite a while now so it is in line with bbc.co.uk/news
IT
itsrobert Founding member
ginnyfan posted:
YOUR WORLD TODAY is much better. BBC is trying to make a flagship programe by mixing those words but all they end up is a big confusion. I don't even know how many combinations they have.

The title 'The World Today' dates back to at least 1995 on BBC World, well before CNN's Your World Today. If anything, CNN copied the BBC. During the 1990s, BBC World also had such programmes as Newsday, Newsdesk, The World Report, Newshour - they have a long tradition of these flagship programmes.
CO
cortomaltese
NickyS posted:
johnnybegood posted:
Shame they've not acquired bbcworldnews.com or bbcworldnews.co.uk

I guess they'll be directing people to bbcworld.com and bbcnews.com as usual then? Hardly a good branding exercise, is it? Your website is still in your old channel's name!

But BBC World have been using bbc.com/news for quite a while now so it is in line with bbc.co.uk/news


Yeah, I've never quite got the point of switching from bbcnews.com to bbc.com/news: they both redirect to news.bbc.co.uk!

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