MP
I like your mocks, they do show promise. My favorite has to be the BBC Arts (is it a rebranded BBC4 like my mock?). However, I don't like the BBC3 logo. Good progress so far! I look forward to seeing more from you. 3/5
MF
It is an improvement well done. But you've made Arts worse. BBC 3 hell no. World News is fine but need improving fonts. You've corrected the iPlayer logo, but the background didn't have to change.
You have improved, just add the proper BBC Logo, scrap BBC 3, and try again on Arts, then you'll be OK.
I'd say 2.5/5.
You have improved, just add the proper BBC Logo, scrap BBC 3, and try again on Arts, then you'll be OK.
I'd say 2.5/5.
DT
What are these supposed to be anyway? Are they logos or idents? If they're logos then they BBC logo is ridiculously tiny and not an improvement and if they're idents then they're ridiculously bland.
To go image by image
- BBC One is just a poor rehash of the current logo
- BBC Two is a bizarre two in three segments which completely ignores the successful 25 year old 'Two'
- BBC Arts is the only one which is any good and is actually surpisingly good in comparison to the others. If that was on its own this would be a much better mock - is this supposed to be BBC Four though? Though how this work as BBC Four doesn't just show arts programming, it also has documentaries, comedy and foreign dramas on it as well as a news programme.
- BBC iPlayer is alright but no improvement on the current design
- BBC World News is just some faint text over the existing design and BBC Sport is similarly just stock silhouettes over a gradiented background.
- BBC Three though, the different coloured BBC Logo looks odd as the blocks don't actually line up with the changes in the current logo; it is too similar to the BBC Two logo you've designed and the O of Online doesn't line up with the rest of the word.
More generally though - some feedback
- PLEASE use the actual BBC logo not some cheap knock off that looks abhorrent.
- Have some consistency with the BBC logo - it's size and placement varies in each logo and on some would be totally illegible on screen even if these images were full size.
- Clarify if these are idents or logos
- Think about the success of current brands - there's a reason BBC Two have used that '2' for 25 years and a reason that BBC World News (and the rest of BBC News) have used Red and Gill Sans in their corporate identity for nearly 20 years - some brands are recognisable and work well (Plus the BBC One font is the font of BBC One not the News or Sports Departments). Changing BBC Four to BBC Arts with no explanation is also tricky - BBC Four has brand recognition and BBC Arts is a separate department within the BBC, there is some overlap but BBC Four is far from its stereotypical 'Arts' channel image.
- If you are overhauling the whole look you need to demonstrate how it would work in various situations - on the BBC website for instance, on TV etc.
- Ask yourself 'Are these an improvement on the current brand?' and 'Could I see these actually being used?
To go image by image
- BBC One is just a poor rehash of the current logo
- BBC Two is a bizarre two in three segments which completely ignores the successful 25 year old 'Two'
- BBC Arts is the only one which is any good and is actually surpisingly good in comparison to the others. If that was on its own this would be a much better mock - is this supposed to be BBC Four though? Though how this work as BBC Four doesn't just show arts programming, it also has documentaries, comedy and foreign dramas on it as well as a news programme.
- BBC iPlayer is alright but no improvement on the current design
- BBC World News is just some faint text over the existing design and BBC Sport is similarly just stock silhouettes over a gradiented background.
- BBC Three though, the different coloured BBC Logo looks odd as the blocks don't actually line up with the changes in the current logo; it is too similar to the BBC Two logo you've designed and the O of Online doesn't line up with the rest of the word.
More generally though - some feedback
- PLEASE use the actual BBC logo not some cheap knock off that looks abhorrent.
- Have some consistency with the BBC logo - it's size and placement varies in each logo and on some would be totally illegible on screen even if these images were full size.
- Clarify if these are idents or logos
- Think about the success of current brands - there's a reason BBC Two have used that '2' for 25 years and a reason that BBC World News (and the rest of BBC News) have used Red and Gill Sans in their corporate identity for nearly 20 years - some brands are recognisable and work well (Plus the BBC One font is the font of BBC One not the News or Sports Departments). Changing BBC Four to BBC Arts with no explanation is also tricky - BBC Four has brand recognition and BBC Arts is a separate department within the BBC, there is some overlap but BBC Four is far from its stereotypical 'Arts' channel image.
- If you are overhauling the whole look you need to demonstrate how it would work in various situations - on the BBC website for instance, on TV etc.
- Ask yourself 'Are these an improvement on the current brand?' and 'Could I see these actually being used?
AA
The BBC Arts logo is good, everything else is not so great.
The BBC Three logo is probably the worst one there; the logo looks very juvenile, and wouldn't appeal to the channel's target audience. Additionally, I don't think the choice of background really suits the idea of the channel. A dismal looking wall in a city with some graffiti on it doesn't really represent what BBC 3 is about.
The BBC Three logo is probably the worst one there; the logo looks very juvenile, and wouldn't appeal to the channel's target audience. Additionally, I don't think the choice of background really suits the idea of the channel. A dismal looking wall in a city with some graffiti on it doesn't really represent what BBC 3 is about.
IA
Okay so I've listened & I really didn't know what I was getting myself into haha! Anyway as a lot of you have said BBC FOUR doesn't just show "arts" programming so I decided to recreate the logo. I HATE & have always hated BBC FOUR logos.
Here is BBC FOUR logos Ive created. I used the 4 colours from back in the day. late me know which one out of the three you like.
BBC FOUR
I used the background to the previous on for iplayer again.
iplayer
AGAIN thank you for any constructive criticism & thank you all for taking the time out to comment/view mys creations
Here is BBC FOUR logos Ive created. I used the 4 colours from back in the day. late me know which one out of the three you like.
BBC FOUR
I used the background to the previous on for iplayer again.
iplayer
AGAIN thank you for any constructive criticism & thank you all for taking the time out to comment/view mys creations
CO
Maybe the colors could be an underline to the FOUR. And if you want a font where the BBC and FOUR are equal, you should look into this:
http://629lyric.deviantart.com/art/BBC-Multiplex-584809602
http://629lyric.deviantart.com/art/BBC-Multiplex-584809602
MF
OK so you're finally using the right BBC logos, which is great. iPlayer is almost good enough, change the BBC logo to black and you'll be fine.
BBC Four is also fine, I would use the third version if you can balance out the squares evenly.
Keep going, you're improving all the time.
BBC Four is also fine, I would use the third version if you can balance out the squares evenly.
Keep going, you're improving all the time.
AE
The concept is good. The mock is really poor.
However, you can improve it by:
either using words OR numbers, not both (for consistency)
actually making idents using the symbols and not putting them in the logo (like the new BBC Three logo which doesn't make sense i.e., 'BBC II!')
Okay so I've listened and re-done the channel logos... be as harsh as you want. I want to better at my work
BBC Logos...
BBC Logos...
The concept is good. The mock is really poor.
However, you can improve it by:
either using words OR numbers, not both (for consistency)
actually making idents using the symbols and not putting them in the logo (like the new BBC Three logo which doesn't make sense i.e., 'BBC II!')
Last edited by AlexEdohHD13 on 21 February 2016 6:28pm