BR
What a stupid argument. Axing many of the things which ITV "do not need to do" has already caused huge problems across the schedules, especially at weekends where they haven't got a clue what to air now during daytime. It took them the best part of a decade as well to really revamp their daytime schedule following the removal of CITV content.
It might not require it by law but it's commercially more viable than many of the other shows that play in primetime - hence they opt to put ads in the news rather than the anti-EastEnders filler or some of the hour-long factual content. It also gives them the flexibility with News at Ten to move it when they need to as the commitment is already done and dusted by 6.30pm.
Here is the point, ITV does not need to do 18.30 news. it only states one prime time news on ITV, Hence the reason why back in 1999, ITV had news at 11pm....
What a stupid argument. Axing many of the things which ITV "do not need to do" has already caused huge problems across the schedules, especially at weekends where they haven't got a clue what to air now during daytime. It took them the best part of a decade as well to really revamp their daytime schedule following the removal of CITV content.
It might not require it by law but it's commercially more viable than many of the other shows that play in primetime - hence they opt to put ads in the news rather than the anti-EastEnders filler or some of the hour-long factual content. It also gives them the flexibility with News at Ten to move it when they need to as the commitment is already done and dusted by 6.30pm.