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Good Morning Britain - the launch

(April 2014)

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HB
HarryB
Lots of programs drop significant amounts of views after their first program.

Celebrity Juice Series 11 (current) got 2.4m viewers in Episode 1 and then 2.0m in Episode 2 and 1.5m in Episode 3.

Hopefully GMB will be staying around for a while, I do love it!
:-(
A former member
Of course just look at TVAM, that fell the floor
MA
mannewskev
Just had my first chance to watch GMB at length due to being in NYC. Love it and love how bold ITV are being. The attention to detail is very impressive. I think (hope) it'll be more popular than Breakfast in the long run. It's just so much more engaging.
:-(
A former member
Important:

When October comes, will the opening titles change? ie as 6am it will be dark.
SA
salfordjohn
Brekkie posted:
Really wouldn't read too much into the ratings drop over the week - IIRC for some reason the ratings tend to fall across the week anyway.


Hwever.. according to the figures.. BBC Breakfast has gained viewers this week!

http://www.theguardian.com/media/2014/may/01/good-morning-britain-audience-itv-daybreak-bbc
AN
Andrew Founding member
I agree that Ross King has to go. The idea of an LA correspondent is stuck in the 90s when the only way to get news from this far away land is to hang on their every word, thesedays entertainment from the USA is as freely available as news from here.

I would also prefer if the entertainment news they did cover was more news rather than gossip.
AN
Andrew Founding member
salfordjohn posted:
Brekkie posted:
Really wouldn't read too much into the ratings drop over the week - IIRC for some reason the ratings tend to fall across the week anyway.


Hwever.. according to the figures.. BBC Breakfast has gained viewers this week!

http://www.theguardian.com/media/2014/may/01/good-morning-britain-audience-itv-daybreak-bbc

As breakfast ratings are an average across the whole slot it doesn't really necessarily mean they've got more viewers, it could be that the same people have just watched for a few minutes longer.
BR
Brekkie
I think the gap for reach figures is even greater - 7.5m to 2.5m on Monday.

These ratings aren't surprising - it's how ITV react, or to be more precise, don't react, to them that is crucial.
AL
alexhduk
Does anyone ever question how accurate these ratings actually are ?
JO
Jon
alexhduk posted:
Does anyone ever question how accurate these ratings actually are ?

Yes it's usually broadcasters who aren't doing very well. Funny that.
HA
harshy Founding member
Let's hope itv don't start changing stuff because of falling ratings, but they need to get rid of Andi Peters and he can take the wheel with him and get rid of Ross King.
:-(
A former member
So you hope they *do* start changing things then?

Although I agree with your suggestions. I wonder if Andi Peters will be used as cover for Ben Shepherd?

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