Fair enough but then my reply to that was that, if anything, it'd be a great excuse for Carlton to rebrand the transmission side, in order to distinguish between the two.
Of course, if HTV News remained, as it did in the first few years of ITV1/ITV 1 Wales branding, then that would've been a fun quirk.
That quote essentially backs up what has already been theorised...when the UNM stations and Border Television ended up in Granada's hands Carlton then emerged as the smaller of the two main ITV companies and there was no way back from that position; they knew that they would get the thinner end of the wedge in the eventual endgame merger with Granada and so there was no point continuing to apply the Carlton brand to more and more things when it was now a brand (and a company) living on borrowed time.
This was a different situation to when Central and Westcountry got rebranded. At that time Carlton and Granada were more evenly matched and there was still the potential for Carlton to emerge as the big ITV company. Indeed, I wonder if Carlton were so sure of themselves ending up in the dominant position following a decade of successfully strong-arming their way into ITV that they saw Central and Westcountry's rebranding as a pilot for what they thought they would be rolling out across the country a few years later, only to see the dream die not long after.
The real reason HTV was not re-branded into carlton was because their were 2 many carlton own regions useding the carlton name so if that happen the carlton name would have been used alongside LWT to almost half of england and wales
According to who? I don't recall there being some kind of cap on how many regions could trade under one brand, especially not that late, it was only a couple of years until the national rebranding.
There was an effective cap placed by The Competition Commission (remember that Carlton/Granada had to wait until 2004 to merge, even though as evidenced by that Irish article they were already aware it would happen and preparing for it as early as 2001). The cap was national audience reach rather than an arbitrary number of franchises.
It was the CC that forced Granada to sell the HTV franchise (but not production business).
The ITC's response was merely 'oh, that's a shame' in relation to Central and Westcountry.
I guess I hadn't really thought about it before but I like the world domination failure theory as the reason why they left HTV alone. It was probably so obvious what was to come by that point that all enthusiasm for painting Carlton on things was lost.
I think that's pretty much it in a nutshell.
As for the ident animations, Carlton's were far superior to the official network network ones, so they may as well have adapted them for HTV. Updating the idents is very different prospect to rebranding the station in its entirety.
So a different reason to the one you gave previously that Carlton weren't allowed to have any more stations branded as Carlton?
That quote essentially backs up what has already been theorised...when the UNM stations and Border Television ended up in Granada's hands Carlton then emerged as the smaller of the two main ITV companies and there was no way back from that position; they knew that they would get the thinner end of the wedge in the eventual endgame merger with Granada and so there was no point continuing to apply the Carlton brand to more and more things when it was now a brand (and a company) living on borrowed time.
This was a different situation to when Central and Westcountry got rebranded. At that time Carlton and Granada were more evenly matched and there was still the potential for Carlton to emerge as the big ITV company. Indeed, I wonder if Carlton were so sure of themselves ending up in the dominant position following a decade of successfully strong-arming their way into ITV that they saw Central and Westcountry's rebranding as a pilot for what they thought they would be rolling out across the country a few years later, only to see the dream die not long after.[/quote]
i was looking up on google about why HTV did not became carlton and i found that story
Apologies for the bump, I just haven't been able to come on here for a few days. They bothered because they were at least ten times better than the network hearts. Carlton wasn't Granada or the GMG North pres centre (God, they were dreadful!). Style was important to Carlton, even if substance was left a bit wanting. The hard work (i.e. the actual animation sequences and the music) had already been done and I'm sure Carlton paid a decent fee for their production. I doubt the modification for HTV was that much work. Obviously, being a mod and not an entirely original piece of work meant that the replacement transition animations weren't as smooth as the Carlton originals but it was a breath of fresh air to see them, as a fringe viewer in Liverpool at the time. Watching Granada presentation from then onwards was an extremely dull experience.
Apologies for the bump, I just haven't been able to come on here for a few days. They bothered because they were at least ten times better than the network hearts. Carlton wasn't Granada or the GMG North pres centre (God, they were dreadful!). Style was important to Carlton, even if substance was left a bit wanting. The hard work (i.e. the actual animation sequences and the music) had already been done and I'm sure Carlton paid a decent fee for their production. I doubt the modification for HTV was that much work. Obviously, being a mod and not an entirely original piece of work meant that the replacement transition animations weren't as smooth as the Carlton originals but it was a breath of fresh air to see them, as a fringe viewer in Liverpool at the time. Watching Granada presentation from then onwards was an extremely dull experience.
Like you around that time I could get a very fuzzy yet watchable picture of HTV from Moel Y-Parc and thought how well the concept worked. The hearts I don't think were that bad they just tired very quickly, even more so when they dropped showing the live action heart before the spinning version, they tired even more when we saw almost nothing but the rotating hearts after the 2001 ITV to ITV1 rebrand.
Carlton made nothing but ****, but they knew how to brand and how to sell themselves very well, usually at the work of Lambie Nairn, but it did work, I mean; "if ITV is the heart, Carlton is the star of the ITV network", spin.
Makes you shudder slightly that David Cameron was high up at Carlton around this time.
The hearts were okay when they first arrived. In fact, they suited Granada well; less so the likes of Meridian. But, like you say, they tired quickly and GMG North essentially butchered them just because they wanted to talk over the ident immediately at every junction.
They also had the split personality problem at Tyne Tees. Their hearts ident never got updated for it's 2000 logo, even when they changed ITV to ITV1 in 2001.
The hearts I don't think were that bad they just tired very quickly, even more so when they dropped showing the live action heart before the spinning version, they tired even more when we saw almost nothing but the rotating hearts after the 2001 ITV to ITV1 rebrand.
Did GMG North use the live action variants at all post-ITV1 rebrand, were they even available to them?