This is why people refuse to tune into ITV News
Lots of people do tune into ITV News. Reason being they want something different to the BBC's bleak studio and endless, monotonous barrage of spoon-fed graphs and statistics.
I know - I regularly tune into News at Ten; I prefer that to the BBC's alternative.
The intended audience (which you're obviously not part of, so I dunno why you're watching it in the first place) is very different from that of the BBC. If ITV didn't put their own perspective on the news then it would be the same as the BBC News. And what would be the point in that??
It's just not for you, BBCNicky. You have a choice between BBC News, ITV News, Channel 4 News, Five News and Sky News - one of them's bound to agree with you but don't expect all of them to, because they all serve different audiences.
Right, let me explain myself.
Growing up, I always saw the BBC News as rather stuffy, pompous, merely giving the facts of the story with no emotion/no expression on their faces. Well, obviously many people prefer that. I don't. ITN, for me, was just that bit more accessible as it appeared friendly - more so than the BBC - and often reflected public opinion in reporting. Not too much, but just enough; their delivery was never sensationalist, just 'in tune' with the public, and the ratings reflected that they were doing a good job. By the later 1990s, News at Ten was regularly getting two-three million more viewers than the Nine O'Clock News. Of course viewing figures for television news as a whole have gone down since then - but the fact is, ITV had more viewers for their news programmes back then. What I'm angry about is the change in direction since the early part of this decade. The BBC has remained the place to get your news presented in a somewhat static and (as you say) 'bleak' way, but ITN has shifted to include sensationalism as part of the delivery of the news. Granted, it has calmed down a hell of a lot since early last year, but it still lingers on in the daytime bulletins. Why can't they do what they used to do - that is, deliver the news in a friendly, 'in tune' way? Why did they (or more specifically, Deborah Turness) feel the need to sensationalise news stories? I really thought things were getting back to normal earlier this year, with the appointment of Jonathan Munro as acting editor. They really had the balance just right between formality and fluff.
Chie, I'm not expecting all news services to pander to my wishes. I'm also not one of those idiots who disparage a news service without having actually watched it. I consider myself as part of ITV News' target audience. Or least, I used to be. I'm just wondering why ITN has changed so much and the BBC changed so little. I'm increasingly, since Turness' return to ITV News this year, finding News at Ten the only bulletin worth tuning into on ITV as it has a decent balance between formality and fluff. But it's not completely free from the sheer sensationalism that often brings down the quality of the daytime bulletins - as evidenced the other night with the dubious start to Keir Simmons' report. I don't want plain facts - when I do, I go to BBC News. I just want news delivered in a friendly, familiar way. ITN used to offer that, and they still do occasionally.
I wonder if the return of the Editor, Deborah Turness, from maternity leave has anything to do with this. I don't know much about her, but I think she was once something important at Five News in the days when they specialised in really silly, sensationalist news coverage. She must have had something to do with the change in style (or should that be dumbing-down) if ITV News in recent years. Then she went away for a while and, like you BBC Nicky, I thought things were getting back to normal again. But now...?
i've always suspected that. the move to sensationalism also returned when she first took over from David Mannion when he moved upstairs a few years ago.
Sounds just about right to me and the reason why things were better under Jonathan Munro's tenure as editor earlier this year.