Considering how much the NFL goes on about wanting to expand the profile around the world you would think they'd show international broadcasters the respect of having a proper world feed.
They do for the Super Bowl, and it’s what a lot of countries will take. It’s almost entirely free of sponsorship messages and the ad breaks are easier to work with.
UK fans want the US network feed because it’s the best commentary team they’re used to hearing every week.
Don’t really see the point in trying to cut them out. It’s a live event and how’s it any different than showing the ads all around the stadium?
Ads at the event where
the event not the broadcaster is being paid
, verses ads as part of the coverage where the broadcaster is being paid, have always been considered completely separately.
To be clear, this means they can cut out the ads if the UK broadcaster paying NFL but it's unwise to do it if the UK broadcaster pays CBS/FOX/NBC?
Don’t really see the point in trying to cut them out. It’s a live event and how’s it any different than showing the ads all around the stadium?
Ads at the event where
the event not the broadcaster is being paid
, verses ads as part of the coverage where the broadcaster is being paid, have always been considered completely separately.
To be clear, this means they can cut out the ads if the UK broadcaster paying NFL but it's unwise if the UK broadcaster pays CBS/FOX/NBC?
No - as the example above, if Microsoft are paying the NFL to advertise in the stadium and that gets caught on the camera that’s OK.
If Pepsi are paying CBS to say ‘buy a Pepsi, scan it and get a reward’ that should be blanked if possible, although Ofcom are more forgiving if it’s as part of a live event and it could mean action is missed.
The BBC are - for understandable reasons - much more cautious about allowing sponsorship messages through.
Don’t really see the point in trying to cut them out. It’s a live event and how’s it any different than showing the ads all around the stadium?
Ads at the event where
the event not the broadcaster is being paid
, verses ads as part of the coverage where the broadcaster is being paid, have always been considered completely separately.
To be clear, this means they can cut out the ads if the UK broadcaster paying NFL but it's unwise to do it if the UK broadcaster pays CBS/FOX/NBC?
No, it's like the advertising around the pitch in football (soccer). Football team or the event is being paid, not the broadcaster, so it's fine. The BBC aren't cutting away to a beauty cam whenever the video screen showing Microsoft Surface is on screen, because that's fine... it's the NFL being paid. Same as when the World Cup or Olympics has Seiko branded graphics on the world feed, it's FIFA or the IOC being paid.
The BBC - or really any UK broadcaster - can't show advertising that has paid CBS, so when they mention the State Farm half time show, they can't show that and have to cut away.
Considering how much the NFL goes on about wanting to expand the profile around the world you would think they'd show international broadcasters the respect of having a proper world feed.
They do for the Super Bowl, and it’s what a lot of countries will take. It’s almost entirely free of sponsorship messages and the ad breaks are easier to work with.
UK fans want the US network feed because it’s the best commentary team they’re used to hearing every week.
Couldn't the visuals from the world feed be offered with the commentary from the network though - or as they know the standard "World Feed" commentary is usually a problem, and has been for some time, use the commentators from the networks not covering the event for the international feed.
The truth is however much they like to promote it's global status it's audience outside the US is dwarfed by that watching within the US, so they don't particularly pay much attention to it.
P.S. Notice it is back on 5 Live tonight after a few years absence with Vernon Kay hosting. Do they take a commentary feed from the US or do their own thing?
Considering how much the NFL goes on about wanting to expand the profile around the world you would think they'd show international broadcasters the respect of having a proper world feed.
They do for the Super Bowl, and it’s what a lot of countries will take. It’s almost entirely free of sponsorship messages and the ad breaks are easier to work with.
UK fans want the US network feed because it’s the best commentary team they’re used to hearing every week.
Couldn't the visuals from the world feed be offered with the commentary from the network though - or as they know the standard "World Feed" commentary is usually a problem, and has been for some time, use the commentators from the networks not covering the event for the international feed.
The commentators working on the world feed will be the lead commentators from the NFL Network. They’re just not the big names from NBC, CBS or Fox that the fans want to hear.
Putting the network commentary over the world feed wouldn’t work because the feeds are directed separately, so commentary over angles, replays etc wouldn’t match. Also, so many of the sponsorship messages on the network feed are also read by the commentators you wouldn’t gain much.
Quote:
P.S. Notice it is back on 5 Live tonight after a few years absence with Vernon Kay hosting. Do they take a commentary feed from the US or do their own thing?
They’re doing their own commentary tonight (by Darren Fletcher), just as they have in the past, albeit they’re not in the stadium tonight as they have been for previous Super Bowls.
During the playoffs - and when they used to have regular NFL coverage - they took a commentary feed from the US, ducking out to avoid sponsorship messages. Those tend to be just before / after ad breaks, so a little easier to deal with.
Couldn't the visuals from the world feed be offered with the commentary from the network though - or as they know the standard "World Feed" commentary is usually a problem, and has been for some time, use the commentators from the networks not covering the event for the international feed.
NFL Films World Feed this year is Kevin Burkhart (Fox #2 commentator) and Charles Davis (CBS #2 Colour commentator). Both worked together on the Fox #2 team last season before Davis moved to CBS to work with Ian Eagle.
They do for the Super Bowl, and it’s what a lot of countries will take. It’s almost entirely free of sponsorship messages and the ad breaks are easier to work with.
UK fans want the US network feed because it’s the best commentary team they’re used to hearing every week.
Couldn't the visuals from the world feed be offered with the commentary from the network though - or as they know the standard "World Feed" commentary is usually a problem, and has been for some time, use the commentators from the networks not covering the event for the international feed.
The commentators working on the world feed will be the lead commentators from the NFL Network. They’re just not the
big names from NBC, CBS or Fox
that the fans want to hear.
Putting the network commentary over the world feed wouldn’t work because the feeds are directed separately, so commentary over angles, replays etc wouldn’t match. Also, so many of the sponsorship messages are also read by the commentators you wouldn’t gain much.
Quote:
P.S. Notice it is back on 5 Live tonight after a few years absence with Vernon Kay hosting. Do they take a commentary feed from the US or do their own thing?
They’re doing their own commentary tonight (by Darren Fletcher), just as they have in the past, albeit they’re not in the stadium tonight as they would be normally.
During the playoffs - and when they used to have regular NFL coverage - they took a commentary feed from the US, ducking out to avoid sponsorship messages. Those tend to be just before / after ad breaks, so a little easier to deal with.
Speaking of which, I've first heard of Jim Nance from How I Met Your Mother. He was on two episodes, including the series finale.
Considering how much the NFL goes on about wanting to expand the profile around the world you would think they'd show international broadcasters the respect of having a proper world feed.
They do for the Super Bowl, and it’s what a lot of countries will take. It’s almost entirely free of sponsorship messages and the ad breaks are easier to work with.
UK fans want the US network feed because it’s the best commentary team they’re used to hearing every week.
Couldn't the visuals from the world feed be offered with the commentary from the network though - or as they know the standard "World Feed" commentary is usually a problem, and has been for some time, use the commentators from the networks not covering the event for the international feed.
The truth is however much they like to promote it's global status it's audience outside the US is dwarfed by that watching within the US, so they don't particularly pay much attention to it.
P.S. Notice it is back on 5 Live tonight after a few years absence with Vernon Kay hosting. Do they take a commentary feed from the US or do their own thing?
There's typically three feeds, the US Network (this year CBS), the NFL Network branded world feed and then in recent years ESPN have produced their own branded feed for Australia.
I think the problem is that we want the US feed, not just because the World Feed commentators aren't that great and really dumb things down, but because social media would be more confusing if US viewers had one set of comms and the rest of the English speaking world had say, the NBC or Fox commentators.
Not listening to 5 Live but in the past couple of weeks with the play-offs they've been using the US Westwood One commentary.
The BBC - or really any UK broadcaster - can't show advertising that has paid CBS, so when they mention the State Farm half time show, they can't show that and have to cut away.
They'd be allowed to let through references to the State Farm half time show, just as they'd be allowed to refer to the Emirates FA Cup or the Guinness 6 Nations (or, er, the Robinson's Sports Personality of the Year?)
The BBC - or really any UK broadcaster - can't show advertising that has paid CBS, so when they mention the State Farm half time show, they can't show that and have to cut away.
They'd be allowed to let through references to the State Farm half time show, just as they'd be allowed to refer to the Emirates FA Cup or the Guinness 6 Nations (or, er, the Robinson's Sports Personality of the Year?)
The State Farm half time show is CBS’ analysis segment, so that wouldn’t be allowed.
The Pepsi halftime show is the errr actual ‘show’. I think the problem was the nature of the message was pushing Pepsi and saying to go and buy a can etc, not just naming the ‘show’ itself.