CI
Because local news is actually the one thing that listeners most want from their local radio station. Survey after survey has demonstrated that. Besides, the alternative is having BBC local radio as your only provider of local news on radio.
I'm aware of that. My point is that I thought that OFCOM requires local news to be maintained and that is why stations aren't being consolidated left, right, and centre. Not that Bauer was keeping individual bulletins by choice.
As I often get reminded by people who don't seem to understand my positions on local radio, these stations are still commercial operations, and as such, they will choose to do things that actually work for them. Local information, especially news, is one of those things that listeners want and do listen to, so, as long as that continues to be the case, they will continue to do it.
But if they don't need to provide local news under current regulations, then why will they be continuing to do so? Bauer says the reason why they're making these changes now is to ensure commercial viability in the aftermath of COVID-19. If this is the case, then why would they spend more money than they need to on local news?
Because local news is actually the one thing that listeners most want from their local radio station. Survey after survey has demonstrated that. Besides, the alternative is having BBC local radio as your only provider of local news on radio.
I'm aware of that. My point is that I thought that OFCOM requires local news to be maintained and that is why stations aren't being consolidated left, right, and centre. Not that Bauer was keeping individual bulletins by choice.
As I often get reminded by people who don't seem to understand my positions on local radio, these stations are still commercial operations, and as such, they will choose to do things that actually work for them. Local information, especially news, is one of those things that listeners want and do listen to, so, as long as that continues to be the case, they will continue to do it.