MA
They don't have credits anymore, because the show still has to finish at exactly the same time as before (for whatever reason).
And now they have increased to it to two Loose trails, the second one lasts for the time that the credits used to.
I assume their thinking is that if they put this second Loose preview right at the end of the show, more viewers will be inclined to stay.
Also, as I said before, credits are very 'final' and send a 'this is the end' message. Their idea is that the live programming is 'rolling on' (despite the mandatory ad break). By not playing credits, it mentally signals to viewers that there is more to come.
And now they have increased to it to two Loose trails, the second one lasts for the time that the credits used to.
I assume their thinking is that if they put this second Loose preview right at the end of the show, more viewers will be inclined to stay.
Also, as I said before, credits are very 'final' and send a 'this is the end' message. Their idea is that the live programming is 'rolling on' (despite the mandatory ad break). By not playing credits, it mentally signals to viewers that there is more to come.
VM
Meridian AM beat me to it but I agree… end credits are a finality and for a lot of people a subconscious point to turn over. They want the shows to feel as though they are all linked and closely associated.
Reminds me of years ago when SM:TV Live would end with Ant, Dec and Cat using the CD:UK microphones and they'd run the in-to-break sting rather than credits. The difference there though was that CD:UK was introduced with an ITV ident/continuity beforehand (whereas SM:TV was introduced with a CiTV ident with no announcer).
Reminds me of years ago when SM:TV Live would end with Ant, Dec and Cat using the CD:UK microphones and they'd run the in-to-break sting rather than credits. The difference there though was that CD:UK was introduced with an ITV ident/continuity beforehand (whereas SM:TV was introduced with a CiTV ident with no announcer).
BR
None of these end credit arguments make any sense if they're still running an ad break in between the two shows.
I don't think the credits are any more of a turnover point than the end cap. If they really think they are they should ditch that too considering ITV make all the shows.
I don't think the credits are any more of a turnover point than the end cap. If they really think they are they should ditch that too considering ITV make all the shows.
Last edited by Brekkie on 7 January 2020 8:34pm
VM
Why? They already have breaks during the shows. Now instead of feeling like it’s one show ending, break, next show starting, it will now feel like it’s just another break. (Well, ITV will be hoping it feels like that).
None of these end credit arguments make any sense if they're still running an ad break in between the two shows.
Why? They already have breaks during the shows. Now instead of feeling like it’s one show ending, break, next show starting, it will now feel like it’s just another break. (Well, ITV will be hoping it feels like that).
JA
Surely the unions would insist that people get credit for their work? If there's no rules saying that they need credits, then there's no reason why all shows can't cut them - it'd make room for one more commercial per programme.
Or they could just have no credits because there don't need to be any?
MA
Having no credits also means there is less of a break in the action.
Now the This Morning presenters stop talking, there is a quick end cap and shortened sponsorship sting, then straight to the trailer or advert.
This is instead of sitting through 30-45 seconds of credits, which don't interest most people.
People have short attention spans and there is a lot of competition now.
And, remember, they want to push the ''passing the baton to the next live show'' idea. So the less of a gap they can have between the TM presenters finishing talking to LW starting, the better, to try to keep the audience.
I don't think the credits are any more of a turnover point than the end cap. If they really think they are they should ditch that too considering ITV make all the shows.
Having no credits also means there is less of a break in the action.
Now the This Morning presenters stop talking, there is a quick end cap and shortened sponsorship sting, then straight to the trailer or advert.
This is instead of sitting through 30-45 seconds of credits, which don't interest most people.
People have short attention spans and there is a lot of competition now.
And, remember, they want to push the ''passing the baton to the next live show'' idea. So the less of a gap they can have between the TM presenters finishing talking to LW starting, the better, to try to keep the audience.
BR
Nowadays people will sit through a ten part documentary on a murderer they've never heard of on Netflix. They can cope with 30 seconds of credits.
People have short attention spans and there is a lot of competition now.
Nowadays people will sit through a ten part documentary on a murderer they've never heard of on Netflix. They can cope with 30 seconds of credits.
MA
Surely the unions would insist that people get credit for their work? If there's no rules saying that they need credits, then there's no reason why all shows can't cut them - it'd make room for one more commercial per programme.
Quite a few programmes over the years have had no end credits. An example I remember is that ITV used to not show the end credits of Home and Away, due to timing. My ITV regional news doesn't have credits anymore, and if you watch Coronation Street, etc, the end credits are a lot shorter now than they were in the 90s and 00s. It is all to try to keep viewers.
And a lot of shows don't even have proper opening titles now, so they can get straight to the action, to try to keep viewers.
Or they could just have no credits because there don't need to be any?
Quite a few programmes over the years have had no end credits. An example I remember is that ITV used to not show the end credits of Home and Away, due to timing. My ITV regional news doesn't have credits anymore, and if you watch Coronation Street, etc, the end credits are a lot shorter now than they were in the 90s and 00s. It is all to try to keep viewers.
And a lot of shows don't even have proper opening titles now, so they can get straight to the action, to try to keep viewers.