An option for this new channel would be to use the current slots for Sky News International, leaving Sky News with coverage in the UK and Ireland. However, Brits abroad may not be happy at losing those slots which currently air UK domestic news for a CNN/AJE global agenda.
Although Sky News Australia is nothing to do with Comcast/Sky UK these days.
It needs a renaming if that's true.
It is true. But many many companies have licensing agreements to continue using brand names after changes in ownership, so this isn't out of the ordinary at all.
Im not sure channel slots and all that business will be high on the list for Comcast since it seems like they are going to concentrate more on streaming. CBSN anyone?!
Although Sky News Australia is nothing to do with Comcast/Sky UK these days.
It needs a renaming if that's true.
No it doesn't. Established channel, established (and licensed) name, no change required.
Maybe but as Comcast owns the trademark etc, they may not want their properties to no longer be associated with what has become virtually FoxNews Australia. Isnt it now fully owned by FoxCorp or NewsCorp or whatever Rupert Murdoch is calling his company this week. I wouldn be surprised to see a rebranding. They may not have an option if Comcast pulls their usage rights. Then its good bye SkyNews Australia. Especially if this new global news channel has Sky or NBC in the title. I doubt they would welcome the confusion.
When you think about it I’m surprised they haven’t thought of it before the Sky acquisition. They have resources all over the globe NBC News which has a global reach, Noticias Telemundo for news in the Spanish speaking world, CNBC and it’s affiliates and EuroNews.
No it doesn't. Established channel, established (and licensed) name, no change required.
Maybe but as Comcast owns the trademark etc, they may not want their properties to no longer be associated with what has become virtually FoxNews Australia. Isnt it now fully owned by FoxCorp or NewsCorp or whatever Rupert Murdoch is calling his company this week. I wouldn be surprised to see a rebranding. They may not have an option if Comcast pulls their usage rights. Then its good bye SkyNews Australia. Especially if this new global news channel has Sky or NBC in the title. I doubt they would welcome the confusion.
It makes sense to change it anyway - Australia has other Fox channels thanks to Foxtel, but no other Sky branded channels.