BBC Two 2018 Revamp

Nah, they'll definitely have a new one this year. And it's about bloody time!!

You know something? The more I watch that new mixed paint ident, the more I like it! The mixture of different colours (it should mix more), the light actually reflecting off it and causing a shine, the music. A very clever computer animation.

An FYI. No idea when it'll arrive but look out for a new ident called Magical which looks great apparently. This will be one of the regular idents.

My favourite of all is Magical. That's going to look great.

— Al (@PoppyDog08) November 30, 2018

Nice clean copies of a couple of the new idents:

So the coloured fabric ident is called Sharp? That makes a lot more sense since the names of the idents are mostly adjectives.

I have been told BBC has names and the people submitting the work has names... BBC term for the first once is Slice

A little piece on BBC Two's current OSP - primarily the inconsistencies that have crept in on trails.

https://thetvroom.com/8120/blog/opinion-sort-out-your-trail-endboards-bbc-two/

Someone (you I assume) obviously has far too much time in their hands


What a load of trivial pedantic whinging

I’ve worked in many a company where you build them something really nice, fits the design rationale, only for the client who always decide to break the design guidelines to suit their own means.

Crept in? I'd contend they were there from the start (and I noted this in the Gallery) - but they are getting progressively worse.

I'm a little more annoyed by how the videos are embedded on this page rather than whether the BBC Two trailers are using a superscript "th" in the programme date.

What you consider to be trivial and pedantic items are actually key elements within any design package. BBC Two's OSP - and countless other design projects - will have been delivered with strict rules surrounding typography and layout. These rules tend to get into a good level of detail (some of which are even more "trivial" than the items mentioned in the article). Yes, to the vast majority of the viewing public, these items seem trivial (as noted in the article) but from a professional design perspective, they are important. Important enough for organisations such as ITV and Channel 4 (and many others) to follow such rules quite meticulously. Channel 4 has always been outstanding in this regard. I understand that ITV has a good deal of automation in the workflow for construction of trails and their associated endboards, thus removing many of the manual errors we see on BBC Two's trails.

Having worked and spoken with many designers over the years, there is nothing as deflating as handing over a design, and seeing the client gradually butcher it over time and deviate from the rules. I suspect in BBC Two's case, the problems are not due to any conscious decision - most of the issues look like simple sloppiness.