Those original 2 idents have been working overtime for far too long. BBC Two has been spiralling for over a decade now. I don't like the talk of the identity being cheaper, as a selling point. But if the intention is to create a great many ident films based around a shared theme - then that is getting the spirit of the original Twos, whilst being new and fresh.
Mentioning the cheaper word, will also help it sell the re-brand when the press start to report on it. The headlines wont be "BBC TWO WASTING MONEY ON THE BITS OUTSIDE THE PROGRAMMES".
I hope the box logo changes, possibly something along the lines of the CBBC and BBC Three logos, or something entirely new which could work for ONE and FOUR also.
It is also a little unclear in the content. Is it only on Thursdays that the new identity is used, or From thursday the whole channel rebrands. The headline suggests its a Full Rebrand, so I am guessing its the later.
Last edited by mdtauk on 25 September 2018 7:22pm