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Sky's Branding

(October 2009)

This site closed in March 2021 and is now a read-only archive
LL
Larry the Loafer
I feel the social media manager is overselling that somewhat.
:-(
A former member
Has it been used in action yet?

Looks like Sky Creative has another ident for Sky One - dedicated to movies:



RE
Rex
Has it been used in action yet?

Looks like Sky Creative has another ident for Sky One - dedicated to movies:




Not sure. I might check around Sunday and Monday - Sky One seems to show a few movies in primetime.
RE
Rex
Sky One's movie ident, which was posted earlier as a tweet from the Sky Creative team, is now being aired:

KU
Kunst
http://www.bbc.co.uk/news/business-42815603

A huge revolution ahead
RA
radiobloke
Sky One's movie ident, which was posted earlier as a tweet from the Sky Creative team, is now being aired:


I'm a bit out of touch with pres developments on Sky, so this is the first time I've seen these new Sky One idents. Perhaps Sky Creative were just following a brief, but they are naffer than something Naff Creative might produce in Naffville.
WO
Woodpecker
Sky One's movie ident, which was posted earlier as a tweet from the Sky Creative team, is now being aired:


I'm a bit out of touch with pres developments on Sky, so this is the first time I've seen these new Sky One idents. Perhaps Sky Creative were just following a brief, but they are naffer than something Naff Creative might produce in Naffville.


I agree, especially when you consider how good the idents they had before were.
RE
Rex
Sky One's movie ident, which was posted earlier as a tweet from the Sky Creative team, is now being aired:


I'm a bit out of touch with pres developments on Sky, so this is the first time I've seen these new Sky One idents. Perhaps Sky Creative were just following a brief, but they are naffer than something Naff Creative might produce in Naffville.

The idents are not entirely bad on their own merits (they have an easily scalable concept that is already being utilised with newer idents), but when you consider that they had once had a great set of idents that preceded what we have now, they're a step down in that regard.

It's pretty simple to say this about Sky One presentation at this point: Not bad, but not great either. Just alright.

18 days later

HA
harshy Founding member
Sky gaming logos have finally changed today, should match up with the rest of the uk portfolio now.
NW
nwtv2003
*

Slight change of design for Sky Sports F1 today, using the new F1 logo.
PF
PFML84
That’s an awful logo, to anyone not familiar with F1 seeing that would surely confuse you as to what it was.

I like the greeny black colour for Sky Casino. I assume the apps will update soon enough as they still use the old logos.
JT
JackTheTellyFan
That’s an awful logo, to anyone not familiar with F1 seeing that would surely confuse you as to what it was.


To be fair to Sky, there isn't much they could do, unless they replaced the old logo with just 'F1' in text rather than the new logo, which i do agree does not look good. Sky would not have been able to keep the old logo, even if they wanted to.

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