The Sport Thread

Didn't watch it, but BBC has shown HT Show in its entirety before now without fail, but obvs without sponsorship bumpers.

Come to think of it they could have cut directly to Lady Gaga on the roof of the stadium to avoid the most obvious / in your face sponsorship bumper. Occasionally throughout her performance the Pepsi Half Time logo appeared on screen but they could easily output a clean feed from the truck.

At the very end when it was revealed that the lights in the Sky were actually drones the intel logo appeared.

Not seen this years half time show yet, but in previous years the international feed has been clean of the sponsorship announcements you see on the US feed. Whilst Sky take the US network feed for the game they often use the international feed for the half time show for that reason.

One of the BBC producers wrote a blog after the first Superbowl they showed live - they said that one of the reasons they took the international feed was that it had a fixed number of fixed length ad breaks, which made it much easier to work with on the night. After complaints they used the US network feed the following year, but since getting the rights back they've gone with the international feed.

I mentioned before how US networks use the Super Bowl to launch new graphics, but Fox seemed to do little more than a polish to their graphics yesterday - a flattened score bar (or Foxbox as they insist on calling it) being the main noticeable one.

The branding of the world feed as "NFL Network" is a bit odd, especially if you know that not only does NFL Network not actually show the Super Bowl, but the NFL games they do show (Thursday Night Football) are all actually produced by either CBS or NBC and don't use the graphics package seen on the world feed last night.

The BBC coverage included the HT show but with a Pepsi-less introduction overlaid in place of the announcement played at the stadium. At the end, the feed cut to a wide shot of the stadium (cutting off the very end of Gaga's performance) to avoid the drones spelling out the word Pepsi.

I don't know why they had to cut away from the feed as the drones were pre-recorded, so surely they could have just not included them in the international feed.

Eurosport UK doing their own onsite pres for The Alpine Skiing World Championships in St. Moritz, headed by Jonathan Edwards and Tina Maze , typical standup arrangement.

Leicester v Derby going into extra time now meaning the 10 o'clock news will be delayed.

Ms Raworth's take ...

The #BBCnewsten becomes the @BBCNews when...? #FACup pic.twitter.com/gY00y2I5wo

— sophieraworth (@sophieraworth) February 8, 2017

I guess her pay grade is over the overtime threshold ?

So who is going to explain the Sonifex unit then?

That silver box that switches between the various ringmain feeds (and possibly does talkback)

And the box underneath the monitor?