SD
I totally agree that news needs a rethink. It is a licence requirement, but you're right, management don't consider it a priority, despite the fact that if done well, could be the station's USP.
Non news programming (the movies and comedies particularly) draw reasonable audiences. News has only appeared in the top ten on a handful of occasions in the past 2 years.
A tight format of essential information every 15 minutes would work well at breakfast, a time of day where they could really make a mark, particularly as many have remarked, if there were up-to-date travel and weather updates included.
Maybe an extended 30 minute wheel would work at other times, repeated twice at lunchtime and 3 times in the early evening. A 30 minute late night bulletin around 11pm would also be welcome, particularly as many commuters are not home for the 6pm show.
Style wise they need some personality and energy. It's been said before, but the old City Pulse/Channel M format might be worth dusting off?
Non news programming (the movies and comedies particularly) draw reasonable audiences. News has only appeared in the top ten on a handful of occasions in the past 2 years.
A tight format of essential information every 15 minutes would work well at breakfast, a time of day where they could really make a mark, particularly as many have remarked, if there were up-to-date travel and weather updates included.
Maybe an extended 30 minute wheel would work at other times, repeated twice at lunchtime and 3 times in the early evening. A 30 minute late night bulletin around 11pm would also be welcome, particularly as many commuters are not home for the 6pm show.
Style wise they need some personality and energy. It's been said before, but the old City Pulse/Channel M format might be worth dusting off?