TV Home Forum

UTV sell TV business to ITV

Rebrand from Oct 17th - please use new thread. (August 2015)

This site closed in March 2021 and is now a read-only archive
SO
SOL
UTV was as much a part of the ITV family as the old ITV companies, it just wasn't owned by ITV plc.
Lou Scannon and Steve in Pudsey gave kudos
RI
Richard
I know a full rebrand is due, but have there been any noticeable changes In UTV presentation. For example:
* use of the ITV name
* promotion of other ITV channels
* use of the clean feed overnight (with clean audio on idents
* different teleshopping/bingo/whatever overnight
* in vision continuity
?
DE
denton
No major changes that I've noticed... though there is no longer reference to weather news being available on U105 (the Belfast based radio station) at the end of the TV forecast. I'm guessing that all other U105 references have gone too in credit squeezes... though I have seen full ads for the station.
LL
London Lite Founding member
Zattoo UK still streams UTV if anyone is interested in seeing continuity.
:-(
A former member
I really don't expect a rebrand this side of the election.
PF
PFML84
I know a full rebrand is due, but have there been any noticeable changes In UTV presentation. For example:
* use of the ITV name
* promotion of other ITV channels
* use of the clean feed overnight (with clean audio on idents
* different teleshopping/bingo/whatever overnight
* in vision continuity
?

To answer your queries:-

* ITV name is not used on screen at all.
* I rarely, if ever, see an advert for an ITV2/3/4/Be/CITV programme.
* I don't watch UTV overnight to know, but it's usually teleshopping
* In vision continuity continues.

In fact, the picture quality for UTV HD is rather bad at times. Their break bumpers are very clearly SD upscaled (was it too big a deal to make a HD version?) and the graphics on the news (however basic) are clearly also not rendered properly. Jagged edges and different shapes overlaid and some don't even align correctly!) When they credit squeeze to show what's coming next, once the squeeze is removed, you can still see the UTV spinning logo animation behind the credits. There's lots of little things that just show how incompetent the running of the channel is at UTV. I hope the complete rebrand to ITV and the erasure of everything ever to do with UTV is sooner rather than later. Changing the logo to one that sort-of looks like the ITV one isn't gonna be enough - unless the new look is exactly what ITV's current look is but with a different logo. That I should be able to tolerate. Oh, and if they change the CA's for their trailers and re-record some new pre-records for junctions. Hearing Gillian Porter say the same thing every day in the exact same tone/manner for what seems like years does get noticed by some viewers!
TL
Toby Lerone
No major changes that I've noticed... though there is no longer reference to weather news being available on U105 (the Belfast based radio station) at the end of the TV forecast. I'm guessing that all other U105 references have gone too in credit squeezes... though I have seen full ads for the station.


pad-e posted:
I know a full rebrand is due, but have there been any noticeable changes In UTV presentation. For example:
* use of the ITV name
* promotion of other ITV channels
* use of the clean feed overnight (with clean audio on idents
* different teleshopping/bingo/whatever overnight
* in vision continuity
?

To answer your queries:-

* ITV name is not used on screen at all.
* I rarely, if ever, see an advert for an ITV2/3/4/Be/CITV programme.
* I don't watch UTV overnight to know, but it's usually teleshopping
* In vision continuity continues.

In fact, the picture quality for UTV HD is rather bad at times. Their break bumpers are very clearly SD upscaled (was it too big a deal to make a HD version?) and the graphics on the news (however basic) are clearly also not rendered properly. Jagged edges and different shapes overlaid and some don't even align correctly!) When they credit squeeze to show what's coming next, once the squeeze is removed, you can still see the UTV spinning logo animation behind the credits. There's lots of little things that just show how incompetent the running of the channel is at UTV. I hope the complete rebrand to ITV and the erasure of everything ever to do with UTV is sooner rather than later. Changing the logo to one that sort-of looks like the ITV one isn't gonna be enough - unless the new look is exactly what ITV's current look is but with a different logo. That I should be able to tolerate. Oh, and if they change the CA's for their trailers and re-record some new pre-records for junctions. Hearing Gillian Porter say the same thing every day in the exact same tone/manner for what seems like years does get noticed by some viewers!


These guys have it more or less covered no change really from the previous regime, no rebrand yet and no mention of ITV yet but as Denton says there is no longer any mention of the former UTV owned radio stations in their credits squeezes, it was usually U105 during the week or talksport at the weekend pointing to their exclusive Premier League commentaries.
RD
rdd Founding member
Meanwhile, apparently the Telly on a Stick is alive and well...



DE
denton
Bring one liter of water, one tablespoon of baking soda and one piece of aluminum foil to a boil. Drop silverware in the pot for 10 seconds (longer if it's very tarnished), then remove using kitchen tongs. Magic! If built-up tarnish persists, make a thick paste with 1/4 cup baking soda and two tablespoons of water.
:-(
A former member
I know a full rebrand is due, but have there been any noticeable changes In UTV presentation. For example:
* use of the clean feed overnight (with clean audio on idents)

Yep, still happening.
RI
Richard
Does Julian Simmons still do the camp IVC before Coronation Street?
PF
PFML84
Yes, and IVC before many other programmes but the camp is reserved only for Corrie.

Newer posts