Sky's Branding

SK

skynewsfreak 23 January 2011 3:12pm

It would be great for all the sky channels to adapt these new logos with the transparent glass effect for 'sky' and 'hd' sections of the logo. Sky Box Office, Sky Poker and Sky Vegas tv channels especially need to refresh.

Does anyone know how to make these logos in Photoshop? I would quite like to have a go producing one.

JO

Joe 23 January 2011 4:04pm

Simple enough, it's just a few gradients really. Of course, to get it looking accurate would be slightly harder, but still easy enough to someone with a bit of PS experience.

WP

WillPS 23 January 2011 5:13pm

Interestingly they're pushing the new series of Cougar Town as "Coming soon to Living" rather than Sky Living, and are using the existing branding on the caption.

NW

nwtv2003 23 January 2011 5:27pm

WillPS posted:

Interestingly they're pushing the new series of Cougar Town as "Coming soon to Living" rather than Sky Living, and are using the existing branding on the caption.

It's nothing new, I remember well in the late 1990s they advertise a film to be on at 9pm on Sunday on Sky Movies, and then straight afterwards a promo would come onto say "From Saturday Sky Movies becomes..." It's not that I'm finding odd anyway, it's seeing constant promos for Living appearing on Sky1, that is something you couldn't have imagined only a year ago, or also when you see Sky promos appearing on Challenge, something just doesn't feel right.

DE

derek500 23 January 2011 8:01pm

WillPS posted:

Interestingly they're pushing the new series of Cougar Town as "Coming soon to Living" rather than Sky Living, and are using the existing branding on the caption.

Bedlam and Grey's Anatomy too. I think they're waiting 'til Feb 1 until it officially changes name.

WP

WillPS 23 January 2011 9:03pm

I thought it was the done thing to start forward promotion with the new name a couple of weeks before launch, as was the case with Fiver/Five Life

DA

Dave Founding member 23 January 2011 9:54pm

WillPS posted:

I thought it was the done thing to start forward promotion with the new name a couple of weeks before launch, as was the case with Fiver/Five Life

They did refer to it as Sky Living on Sky News when Living was showing the Oscars last week.

DV

dvboy 23 January 2011 10:00pm

In vision yes but not in audio (go back a couple of pages, I took a picture).

According to Wikipedia, Sky 3 will move to 152 and Sky 3 +1 to 153, but the references cited don't actually give this information.

Edit: the full EPG list for the entertainment section is here
http://c0365500.cdn2.cloudfiles.rackspacecloud.com/entertainment.pdf

HA

harshy Founding member 23 January 2011 10:01pm

Jugalug posted:

Simple enough, it's just a few gradients really. Of course, to get it looking accurate would be slightly harder, but still easy enough to someone with a bit of PS experience.

Agreed, although due to the design of the logos, you would be better producing it in Illustrator and it will scale better.

TH

Thomas 24 January 2011 4:37pm

Sky Magazine has all the new channel logos and EPG numbers, with the channel logos varying between a white background and the transparent background seen above. Sky 1 HD logo looks excellent in the magazine.

PL

tellyboxPLUS 24 January 2011 4:41pm

the living logo looks beter with white boxs

TH

Thinker 24 January 2011 5:00pm

harshy posted:

Jugalug posted:

Simple enough, it's just a few gradients really. Of course, to get it looking accurate would be slightly harder, but still easy enough to someone with a bit of PS experience.

Agreed, although due to the design of the logos, you would be better producing it in Illustrator and it will scale better.

If you have Illustrator, you can extract the logos from the various PDFs posted here. If you also have the current Sky font, you can spend the rest of your life mocking up just about any Sky logo imaginable.

(October 2009)