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New BBC corporate font: BBC Reith

To replace Gill Sans in print and on screen (May 2017)

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VM
VMPhil
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Since yesterday


Ew. Mixed cases and mixed serif/sans serif is not a good look.
DO
dosxuk
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Since yesterday


Ew. Mixed cases and mixed serif/sans serif is not a good look.


Disagree - it can work really well. But in this case, it really doesn't. To me it now reads as World, BUSINESS REPORT which makes no sense. I could go with World Business, REPORT and BUSINESS, Live doesn't bother me, but this one does.
chevron, Ittr and VMPhil gave kudos
JO
Jon
I disagree with VM Phil, compare the ugly straps on Midlands today in all caps with those used on the Nine.
VM
VMPhil
OK, I'll repeal my initial gut reaction and say it doesn't work in this instance for the reasons dosxuk has stated.
HA
harshy Founding member
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Since yesterday

Dosent look right I guess I am too use to the WBR titles being all caps.

Sans serif just dosent work lower case with the other font uppercase.
:-(
A former member
Looks fine to me.
EY
the eye
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Since yesterday


Oh my, not a fan at all of that.
MO
Moz
Really don’t see the issue. It looks good to me.

Can’t wait until everything is fully Reithed.
MD
mdtauk
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These would be better IMO and remove the awkward spacing

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EY
the eye
I miss the square box.. which featured in almost all logos did it not?
TO
theTOTHlad2002
I'd say it's not bad, but it could be better.
NA
natwel27
I think the Sans font has been a symbol of the BBC in and of itself, so it's kinda weird seeing those logos without it.

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