ITV1 New Season Trailers

Perhaps they could do something similar to what channel 5 did, or had done when it first launched in 1997 by using the logo, or squares in itv's possible case in different forms that can span through the day.

They had flowers, birds, and things for daytime along with '5 talking' idents, moving through to film idents, generic fun style idents, it was something fresh and original that added a good brand to the channel.

Something that I'd like to see ITV1 come up with. They could do with having idents that represent their programming perhaps more through the time of programme or point of the day, like having daytime idents, light, airy idents, to more dark, serious idents for news and documentaries, and impressionable and creative idents for arts and drama, by using the idea of 4 cubes, or squares, i'm sure that they could come up with something a bit different, something original that makes people look at the idents when they first see them without knowing that they are for ITV1.

Perhaps get more that are gradually added throughout the year/s that can keep the set fresh but also surprise the audience.

Maybe hire in some creative producers from advert agencies may be a good idea to come up with something unique.

Anyone know the music used at the start of the new season trailer? It's classical - just wondered what it was called, it sounds familar.

It might turn out just to be ITV1 showing off their new shows (with celebs) which I think they've done before (correct me if i'm wrong)

What new idents would you want to be shown on ITV??

Idents that are better than the celeb ones !?

ie. MOre good graphical idents !!!

Whate else ???

I think anything is better than a bunch of celebs either staring at you or trying to be funny by running around a set!

I think its time to go back to animated graphical idents, ones which show the logo being made during the ident, which many variations can be made.

But thats just my 2p

To my shame, what I'd be quite happy to see is a return to the hearts idents, but the ones they did as "tests" rather than the ones actually used. Ironically about the highest quality ITV has ever produced...

I actually liked the concept behind the hearts idents, if the live animation sequences were used more and more were made etc it would have been good. I liked the music behind it as well, it went with the live animation sequences very well - unfortunatly not so well with the lines.

I liked the hearts too. I particulary liked the Nightime Ident, dunno why but it was a very good ident. Simple but effective!

I liked the Night-time ident too - but they spoiled is a bit when they changed to ITV1 - the ITV logo looked so much better.
The short (i.e. already formed) night-time ident used the better part of the backing track too - starting at 25 seconds.
Did the lines version use the normal spinning hearts background or the backdrop used for the Short idents?

I can confirm that the lines version of the itv generic ident did have the normal spinning hearts with the lines.

Yes, the part of that track suited it pefect! I also liked the ECP's, and the 2nd endboard used, with the shiny ITV logo! Also the way they linked with Announcers at Nightime was good.

The FULL Parkinson promotion just aired:-

http://members.lycos.co.uk/ohwhatanight/parkinson.JPG

So can we now say, seeing from the Autumn Presentation, ITV is loosing its 3D logo, and ITV1 will be taking a 2d look again, like the ITV2 logo, but without the slots. Makes sense going back to 2d, as the other logos are. A gradient on the logo will still make it look modern.