ITV Launch New Promo Styles

Unsure if it's been said here but there's now bumpers before ad breaks saying 'Back Soon' and after saying 'We're Back'. They're not very good.

There used for films mainly.

Or presumably anything without break indicators like Murder She Wrote or Columbo.

I'm sure those shows do have them - they're just edited out because UK ad breaks have always been placed differently to American ones.

STV does have break stings for MSW and Columbo..

Perfer that than a white background with a logo and text

Thats the daytime version: Here is the evening version:

Are these bumpers/break stings used as an end-of-part/beginning-of-part caption, and not something used as well as these? The use of the word 'bumper' is confusing, as it means different things in different markets.

If these are the EOP/BOP captions, then I assume the film or programme is played out clean to STV. Are the ITV/UTV ones branded at all?

They're the former.

No regard for safe-areas at the end of SNT.

What is supposed to be wrong with that?

I'm very impressed with the ligature.