I would be surprised to see Sean present a sports segment - it doesn't really fit with the demographic and never quite worked right from when GMTV introduced Dan Lobb..
I wouldn't be surprised considering they gave the main job to Ben Shepard who was an absolute ratings disaster as a main presenter on GMTV. It seems no lessons have been learnt.
âOur overriding aim is to continue to improve our breakfast programming for our viewers and we have been working for some time behind the scenes developing the next chapter of our offering.
âEngaging, news driven content is our number one priority and will be at the heart of everything we do on Good Morning Britain.â
makes me think of Good Morning America, from the clips I have seen on YouTube it's fast paced, has a modern looking studio, not like the decades-ago decor we have now. I expect ITV will be wanting that all important 'chemistry' between the four presenters, with a bit of banter like the good old days of GMTV: (Skip to 1:00)
http://www.youtube.com/watch?v=nwd87Cot-e8
GMA is even more showbiz driven than the current era of Daybreak!
I would be surprised to see Sean present a sports segment - it doesn't really fit with the demographic and never quite worked right from when GMTV introduced Dan Lobb..
I wouldn't be surprised considering they gave the main job to Ben Shepard who was an absolute ratings disaster as a main presenter on GMTV. It seems no lessons have been learnt.
I don't think that's very fair. He always seemed to be a very likeable, popular presenter on GMTV, and while ratings inevitably took a dip after Eamonn left, it would be unfair to pin the blame on Ben.
Just excessive. Fashion and celeb-obsessed drivel, and egos that rival the size of Susanna Reid's. It's just the lazy, easy option to offer pretty much rolling coverage on such trash, even in the supposed Newshour from 6-7am.
I feel sorry for Matt & Ranvir if they have lost their position on Daybreak. Two more scapegoats for poor editorial judgement, content and production of this show. More money wasted on what is fundamentally a problem of content, and no finer example than today.
I can't comment on Breakfast because I didn't see any of their coverage, nor is it available on iPlayer, but I find it hard to defend this clear overkill.
Changing presenters isn't going to solve the problems ITV Breakfast have. It's simply window dressing (yes, that term I used when I appeared on Question Time to describe the cabinet and shadow cabinet reshuffles) for a badly editorially produced product.
The content of a breakfast show (whether in radio or television, applies to both) is what makes people tune in - and more importantly come back time and time again. It becomes part of their routine, knowing it isn't going to lurch in format every thirty minutes as Daybreak has demonstrated. You can't go from a semi-serious news story to 'Hey, here's a competition now...' Back to more news and a performance by Little Mix... It just doesn't work, I'm sorry. BBC have it spot on with Breakfast. Breaking the programme up into hourly chunks, saving the showbiz news for the last half hour or so, as ITV should do.
I think people also have to remember one important thing and some may not have cottoned onto this. The BBC News at Ten is the most watched post-watershed news bulletin. Most people have work the next day and often go straight to bed after the local summary. What happens in the morning? The Telly's turned on and already tuned to BBC One and, what do you know... Breakfast's on. Joe public often doesn't have time to go flicking around to see what's on the other side at 7:30/8:30 in the morning. This could also be a factor. BBC One - last channel watched at night, then the first on in the morning. That's what I've seen in various households.
Get the editorial/content right with the correct presentation team, easy on the eye studio, leave the competitions to This Morning, have promos going out on all ITV outlets - and have one vision. You know something, they may be onto a winner.
I know some on here criticise my posts from time to time, but the above is how I feel about the situation.
IIRC, Lorraine, Aled, Kate, Matt, Ranvir and Laura all signed 2 year deals?
Well with Lorraine on an extended contract/renegociated that elimates that problem
Aled is given a weekend morning programme eliminating at quite an expense that problem.
Kate has gone to smooth, so her contract has been negociated/ended.
Laura could stay on or join the ITV Weather like Lucy Verasamy did.
Changing presenters isn't going to solve the problems ITV Breakfast have. It's simply window dressing (yes, that term I used when I appeared on Question Time) for a badly editorially produced product.
The content of a breakfast show (whether in radio and television, applies to both) is what makes people tune in - and more importantly come back time and time again. It becomes part of their routine, knowing it isn't going to lurch in format every thirty minutes as Daybreak has demonstrated. You can't go from a semi-serious news story to 'Hey, here's a competition now...' Back to more news and a performance by Little Mix... It just doesn't work, I'm sorry. BBC have it spot on with Breakfast. Breaking the programme up into hourly chunks, saving the showbiz news for the last half hour or so, as ITV should do.
I think people also have to remember one important thing and some may not have cottoned onto this. The BBC News at Ten is the most watched post-watershed news bulletin. Most people have work the next day and often go straight to bed after the local summary. What happens in the morning? The Telly's turned on and already tuned to BBC One and, what do you know... Breakfast's on. Joe public often doesn't have time to go flicking around to see what's on the other side at 7:30/8:30 in the morning. This could also be a factor. BBC One - last channel watched at night, then the first on in the morning. That's what I've seen in various households.
Get the editorial/content right with the correct presentation team, easy on the eye studio, leave the competitions to This Morning, have promos going out on all ITV outlets - and have one vision. You know something, they may be onto a winner.
I know some on here criticise my posts from time to time, but the above is how I feel about the situation.
I actually am a fan of Daybreak, but what you have said is spot on. Although, joe public may not be bothered by the competitions. Although, to me it seems they're making Daybreak even more showbiz orientated until the launch of gmb, that way it looks and feels more newsy. The format they relaunched with in September 2012 was fine, quite newsy for Daybreak, but everytime after a few months they return back to their 'safe' format of celebrity obsession and showbiz news, beleiving that's what the viewers want. The content isn't as bad as some make out, but could be so much better!