MI
Makes sense really, the matches alone aren't enough for a whole channel.
Although understandable in terms of time, it's interesting to see that Sky will be providing production for the ESPN match coverage itself.
They already produce the matches for ESPNStar Asia, as well as other foreign providers including Setanta America.
According to The Guardian, ESPN America is to close and be replaced by ESPN. The new ESPN will show the premiership games and some American sport.
http://www.guardian.co.uk/media/2009/jul/07/espn-premier-league-football-channel-setanta-bskyb
http://www.guardian.co.uk/media/2009/jul/07/espn-premier-league-football-channel-setanta-bskyb
Makes sense really, the matches alone aren't enough for a whole channel.
Although understandable in terms of time, it's interesting to see that Sky will be providing production for the ESPN match coverage itself.
They already produce the matches for ESPNStar Asia, as well as other foreign providers including Setanta America.