E4 New Look

Channel Downtime Caption
http://www.tv-live.org.uk/wp/media/e4/2013/downtime.jpg[/quote]

E4 close down in the early hours? I thought the constant repeats of Switched were helping them through til 6am!

Seen a few bits and pieces tonight and it's not looking fan. Not a hug fan of the pin board backdrop but the way it animates onto screen is quite nice, though the menu style is a bit bland now.

The idents I've seen on screen so far are much better than the one released yesterday.

Now if they'd really done it properly, the little plastic pegs on the backs of the letter would line up with the holes.

It's all in the attention to detail...

Best part of this rebrand - the backstory of Eefer. Click on 'Founded' on the E4 Facebook page, and enjoy.

https://www.facebook.com/E4

I was just thinking the same. It's as though they've not thought about that final part of the design.

lol, that's quite clever. The only thing that reveals those 2001-2004 posts as being newly created (how the heck did they do that anyway?) is the fact that Facebook didn't even exist until 2004 - the E4 Facebook page really launched in 2008. Well, there is one more giveaway - two posts referring to Friends quadruple bills which use the 2007-2013 design instead of the one correct for the original ident package.

pages allow you to backdate a post for the purposes of creating a timeline

Branding fail.

They just add events from before they joined facebook - Look at the BBC Doctors Facebook Page, It goes all the way back to 2001 to show when Events on the show happened such as; Characters joining...

https://www.facebook.com/BBCDoctors?fref=ts

Unless the reason it doesn't line up is the typical British sense of irony and I by the way don't like this look , not one bit.

A couple of slightly risque idents overnight (or I'm just becoming an old prude):

'Sex Dungeon' - Eat my Baps, Ding Dong, Tom's Putting it in Now

http://www.theidentgallery.com/e4/2013/E4-2013-ID-CARAVAN-SEXDUNGEON-1-1.jpg

http://www.theidentgallery.com/e4/2013/E4-2013-ID-CARAVAN-SEXDUNGEON-1-2.jpg

'Gilf Attack' - Eat my Baps, I Will Kill Again, I Have the Most Nipples

http://www.theidentgallery.com/e4/2013/E4-2013-ID-CARAVAN-GILFATTACK-1-1.jpg

http://www.theidentgallery.com/e4/2013/E4-2013-ID-CARAVAN-GILFATTACK-1-2.jpg

Videos

Do we know how these idents work? Does E4 have to get a man in to render each one or is making a new version as simple as typing some words in to a text box?

They are like the Challenge[TV] photo idents where I imagine the photo can be changed, again I wonder how easy that process is.

I wonder if this is a new era of presentation. Which channel will be next to launch dynamic idents?