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Discovery Channel: New logo for 2019

(April 2019)

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VM
VMPhil
But if it's going to be used on screen and at such a small resolution, no-ones going to notice how nice it looks as it'll be tiny.

Yes, because that's the only place the logo is used.
PF
PFML84
You know what I mean. The majority of the time it will ever be seen it on a TV screen in a small box in the corner.
DV
DVB Cornwall
Gone down badly considering the accompanying video has an almost completely male presentation slate.
:-(
A former member
Really might fix that?
SH
Sh1ruba
Isn't that the same font Digital Spy went with, or something very similar?

Digital Spy uses the font Poppins, Discovery uses a font called Circular.

It was designed by font foundry Lineto and it's the font used by Spotify (though theirs is a custom version)
SH
Sh1ruba
But if it's going to be used on screen and at such a small resolution, no-ones going to notice how nice it looks as it'll be tiny.

Yes, because that's the only place the logo is used.

The D with globe will probably be used as their DOG
WO
Woodpecker
Sadly not an April Fools, as it's appearing on their American Twitter account.

This obsession with flat design* has gone too far. How can that ugly 2D rendering of the Earth be considered anywhere near as nice as a full colour CG rendering?

*insert flat Earth joke here


It actually reminds me a little of their very first logo (the SVG file is a bit big - apologies):

*
JA
JAS84
What did that look like on air, I wonder?
WH
Whataday Founding member
Like this:

LewisS, Woodpecker and Stuart gave kudos

142 days later

MI
TheMike
Discovery Germany has announced it will be launching the new look and logo on 12th September.
SH
Sh1ruba
Discovery Germany has announced it will be launching the new look and logo on 12th September.

I suspect the UK will launch it at the same time?

24 days later

KU
Kunst
The new Discovery logo and look has debuted in Italy, not sure about other EMEA areas

The EMEA implementation looks rather slick

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