JA
That would probably be a good idea. I hear that the YTV programme has been on the slide a bit recently ratings-wise, and sharpening it up with more news-based stuff could well be the way to go.
It's possibly to do with the fact that This Morning is doing so badly, so a lifestyle programme is not now inheriting viewers as it would have done previously (initial ratings for the lifestyle 1.10pm shows was strong). It has to be said that NE Today has held up rather better from what I've seen...
It's possibly to do with the fact that This Morning is doing so badly, so a lifestyle programme is not now inheriting viewers as it would have done previously (initial ratings for the lifestyle 1.10pm shows was strong). It has to be said that NE Today has held up rather better from what I've seen...