BT Sport - Launch of BT Sport Ultimate

I must say, May (and two days before the end of the football season!) is a really wierd time for a sports channel to rebrand. I’m trying to play spot the difference with the main BT website but cant, the logo seems to be the same (connected world and all), is it a font change?



In those days of course, Sky had a penchant for rebranding every last piece of presentation, all in one go. At the same time. Frequently (it was a nearly annual basis during the mid-1990s!)

But for a more recent Sky example, last year there was a major rebrand of Sky Sports that took place during the week of the Open. Sky’s Open countdown show on the Monday used the new graphics before they were officially unveiled. (I’m not sure what the hurry was, some sports didn’t adopt them until 2018!)

So, yep, just to confirm that the changes to match graphics are minimal - a slight change to promo graphics and the new typeface in use, which is a bit bolder and clearer.

I don’t like the new DOG it dosent look great

Dark and Foreboding Extra channel loops. I'm not too fond of this generation.

Agreed. Did anyone from Moov actually test the refresh graphics over actual footage?
Channel Dogs are too small, and commits the cardinal sin of being unreadable when the picture has some white in the bottom right corner - like a football or rugby pitch touchline, for example.

'BT Sport 2HD Live' lettering is going to look hideous and lost when it's put over red and white trackside kerbs in the Moto GP coverage.

The launch DOG's were the best. All text formatted within the lozenge, and filled in during live event coverage, faded white for repeated/recorded programming.

it's BT's own creative team who've come up with the design, Moov are just responsible for implementing the in-programme graphics.

Re: end of season rebrands - didn't the BBC used to often do it on Cup Final day. Or at least once during my childhood which means I remember it as if it happened every year.

So BT TV (as opposed to BT Sport) are losing subscribers at the moment - any news on the figures for BT Sport. This article from a516 says the report mentions ratings being up 19% but nothing on subscriptions, though they do say all BT Sport subscribers are now on a "paid tarriff", though how they define that I'm not sure. I basically get BT Sport for free by paying £6 a month for BT TV, so guess that counts as a "paid tarriff", though arguably just the broadband is a "paid tarriff" too.

https://www.a516digital.com/2018/05/bt-sees-tv-subscriber-numbers-fall.html

It’s a thing in the States to do new graphics for the Super Bowl, which in itself has always struck me as odd, but I guess reflects the game’s status as the biggest event in US TV as well as US sports. NBC did so this year and CBS did two years ago. (Fox, on the other hand, only slightly tweaked its graphics last year and then waited for the new season for brand new ones).Those new graphics are then typically not seen again for seven months until the NFL season starts again in September.

Don't think so. The one time they did change the graphics at the end of the season was in 2001, after the final Premier League Match of the Day before the rights went to ITV. The rights to England and the FA Cup kicked in the next season, but at the beginning of June they had Greece vs England which they'd bought as a standalone match (in the days when away games were sold individually by the relevant FAs). So the coverage of that match, because it was their first big live game for ages and the first one since the end of their Premier League coverage, introduced the new MOTD logo and titles and the new graphics, despite the fact it was actually their last football of the season. All other sport than still used the old graphics until the big rebrand in August.

The other thing I remember about that match is that the Beeb were so keen to emphasise that they were still committed to football, they kept Football Focus going to mid-June, the final programme coming the Saturday after that match.

Nice Arqiva Chalfont MCR test card on BT Sport Box Office HD right now. I can't get a capture, but perhaps someone will appreciate the heads-up!

EDIT: They also had a little promo loop a few days ago (not much, just a caption and a simple background - can't remember if it was the connected world thing or not).

There were two versions - one with some circular things moving in the background of the caption, one with the moving vertical lines of the new living hold. (I wasn't aware that either had actually made it as far as getting on air!)