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Sky

Bringing some life back into the Sky channels. (October 2015)

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ST
Stuart
I quite like the Sky Uno look. Laughing
CH
channelsurfer
I quite like the Sky Uno look. Laughing


As do I! As far as I believe the look my design follows never made it to air in Italy, but I think the bright colours and large curves are just what Sky One's presentation needs Very Happy
OR
orange
Here's a video of a trailer that hopefully will help you understand a little bit of how the visual identity for Sky One will work.

The whole identity is built around fast movements. Blink and you'll miss the transition into the endboard or the formation of the logo, and that's the goal.

You'll notice that the transition into the endboard uses orange - the brand colours, similar to Sky Uno Italia, are blue, purple and orange. When blue or purple are the primary colour, orange accents it, and vice versa.

Let me know what you think of this little animation.

https://vimeo.com/157023129

Bloody amazing!!
CH
channelsurfer
A little fiddle with colours shows us how the endboard could be changed to work with other channels:

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CH
channelsurfer
Was wondering where to take this next. Would you like to see the newest designs built upon or should I go back to the earlier concept?
LB
Long bottom
I quite like the Sky Uno look. Laughing


It reminds me of the old Channel 5 look.
MF
MatthewFirth
I quite like the Sky Uno look. Laughing


It reminds me of the old Channel 5 look.

Really?
LB
Long bottom
Yes.

http://www.thisisfive.co.uk/images2011/cha5_2011_ment_06.jpg

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CO
Colorband
Well, someone needs to pick up the "Circles equals presentation" form... why not Sky (not)?
CH
channelsurfer
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Another draft of the Sky Uno endboards, but simplified, and with different fonts! I feel like using the Sky font for everything restricts me too much.

20 days later

CH
channelsurfer
The mock seems to have gotten bigger and more ambitious over the months as I've been working on it, which means as a result, there has been a lot of thought going into new designs.

I want my new work to encompass the values of Sky and to 'bring to life' the things people associate with Sky and satellite television. That means that work is going to take a lot longer from this point forward Shocked

It's laid out in a very compact way below. (click to see it larger)

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Also, for those interested, a video of a previous design idea.

CL
CoreyLHughes
New mockers could really take away a valuable lesson here. Good things take time and thought.

Love this project and im enjoying its progress.

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