Sky

Sky used to have a vibrant and exciting branding for it's flagship channels, which has recently been dulled down. It's now just poor (IMO) idents around their programming and lifestyle, when other Sky channels can do it so much better.

My first port of call - channel logos. Bring them into line with each other, and into line with the European logos. A new gradient, whilst retaining a nice glossiness. Some channels get new colour schemes (see Sky 3D or Sky Arts), Sky Living gets a new logo (that I'm not completely sure about) and numbers have become words, to bring them into line with the European way of doing things.

Click here to see all the logos (very long image!)

With new logos comes new idents. So far, I have focused on Sky One, and using that as a base for other channels. Perhaps reminiscent of the Sky Onc era, these idents form quickly and remind people what channel they're watching.

People use Sky+ now to see what's up next. IMO, long idents are redundant. These idents would last the same length as the Sky Uno (Italy) idents, with the bars 'whooshing' into place until they form this spinning circle. The circle flys off to the side, leaving the Sky One logo. That logo could stay there for a long time, if there is need to announce something.

Click here to see them at full sizehttp://i62.tinypic.com/2ldvyo4.jpg
The endboards continue the circle 'motif', where the bars will slowly move around until they once again fly off, leaving the logo.

http://i58.tinypic.com/2v9q8lu.jpg
http://i60.tinypic.com/24qk954.jpg
Click here to see the 2nd image in full size

This would be replicated for Sky2, but in different colours:

http://i60.tinypic.com/t0hno9.jpg

That's all for now, but hopefully you can see where I'm taking this. Thanks for reading, and tell me what you think!

Update: Pictures should be fixed. I'll upload them to Metropol once my account over there is activated

Update 2: Animation for the endboard:

I can't view the images you've hyperlinked in above.

Should be fixed now.

I like the ident concept for Sky One, but the other logos don't look right. In particular, the background colour of the "NEWS" part of the Sky News logo is, in my opinion, atrocious.

With improvement, these will look good. In the meantime, it's 2/5 for me.

Sky News gets it's red back, and Sky 3D gets it's old gradient back. Also looking at Sky Arts again, all I see when I see the logo is "mango".

http://i60.tinypic.com/2q9zxna.jpg

Thanks for the feedback.

Looks positive so far, would need to produce a further explanation on how graphics would work on the other channels too.

Also what would you do for Sky Sports? Would it be Sky Sports One or Sky Sports 1?

Regarding Sky Sports, these are designs from a little while ago:

http://i60.tinypic.com/352noew.jpg

I think both look fine, but Sky Sports 3 is easier to read quickly than Sky Sports Three. I think numerals will stay for Sports.

Idents are still very much a WIP. Channels such as Atlantic and Living would follow the same theme, but fit into the channel's theme - for example, for Atlantic, a city skyline might be made up of the 'strips'.

Why does Sky Living use a non-branded font and is the only logo to do so? It looks awful. All the channel names should just be in the Sky Text font. No modified characters etc. Most people don't even notice them and they do nothing for the channels logo or image, so why bother?

http://i61.tinypic.com/xw2ea.jpg

Thank you for the feedback

Also, they dropped the pink colour scheme and it's silver now. I think bringing the pink back is a mistake.

Why not try a whole new colour for Sky Living instead.

http://i58.tinypic.com/2qcgvb8.jpg

Sky Living in lots of colours!

I personally like the light tealy colour.

As for the rest - I love the Sky1 endboard.