Another ITV Rebrand

I have had the idea for this rebranding for a while now and finally decided to put it in motion. ITV was the "original" independent broadcaster and this sets them apart. I wanted to create a logo that would be both modern and unique, just like the network itself.

It's too childish, and rather unimaginative. This seems like something you've spent 10 minutes on.

Can't see ITV having a major rebrand anytime soon, as the logo is all over the place ie. In front of this morning studio on south bank.

I agree about the prospect of a major rebrand, but the fact that someone's painted the logo on the side of one building is not the reason for this. The previous logo was all over the place.

The logo has no real thought behind it... It just screams bland.

You must've looked at this and gone, "oh hang on, maybe this is a mistake, I can barely see it". It's so bland and without any sort of weight that it looks like ITV has gone through a mental breakdown and been off its food for six years. Nothing about your logo says "bold," "friendly," "creative," or "confident," qualities that are required in the branding for the biggest commercial network in the country. It's cold, detached, and frankly, without any sort of imagination. I'm sure you spent a while looking for the right font to use here, but any effort that you've put into it is most definitely not conveyed in the final product.

Looks like something that could be made in Microsoft Word (yes, Word. Not PowerPoint) in 5 minutes.

The logos look poorly designed, especially for the ITV digital channels. Strangely there is also no logo for ITV Encore.

I feel this mock would have been better received had it been posted prior to the current ITV branding.

Disapointing, and no it would have not been better received.

Of course it wouldn't, it's just a font someone's found, they've typed out 'itv' and stuck it on some coloured backgrounds and a stock image.

Very poor version of EÉN: