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ITV

logo and identity idea (March 2012)

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PI
pip2
Hello, here's my idea for a new ITV logo. I've kept the current colours for the channel identities and for the ITV Studios endcap I've incorporated the four colours (because I don't really get what the blue jellyfish has to do with anything)

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ITV 1 / ITV 2 / ITV 3 / ITV 4 / ITV Studios idents

[media:a8d56610a6]http://up.metropol247.co.uk/pip/Sequence%2001.mp4[/media:a8d56610a6]
RO
rob Founding member
Very good indeed. Nice to see some effort has gone into these.
SO
Solarbear
I'm not keen on the logo, it looks looks a bit... off.
Still, I'm giving you 3/5 for the effort put in. Smile

EDIT However, the idents were good.
Last edited by Solarbear on 27 March 2012 4:45pm
JA
james
Very nice. I like how you have kept the colours of each of the channels. The animations are also pretty good. Well done!
SR
SomeRandomStuff
This is superb...

ITV 3, 4 & Studios are absolutely perfect. Not sure that ITV2 ident really fits the Celebrityness of the channel but hey its brilliant anyway.

The background graphics for ITV1 are also superb ...but it would be better if the gap in between the logo and the number was less. This gap makes the ITV1 logo look a little disjointed, and ruins the overall look. ITV1 is the only thing thats letting this mock down.

I would love to see some alternative idents and graphics/trailer enboards etc...

EDIT: I've just looked back over this again, and I have to say it is really great. 4/5
Last edited by SomeRandomStuff on 27 March 2012 8:50pm
LL
Larry the Loafer
Really good. I think the ITV typeface looks a little bit retro though, and it might be worth trying it in a box so it look tighter and more contained. Nevertheless, I like it.
DF
DrewF
Not a fan of the logo but the animations are really very nice and you can see the effort has been put in. 4/5 from me, 5/5 if the logo was as nice as the rest!
ST
Stuart
DrewF posted:
Not a fan of the logo but the animations are really very nice and you can see the effort has been put in. 4/5 from me, 5/5 if the logo was as nice as the rest!

I agree! Laughing
BR
Brekkie
A really nice effort and like the animations, though I think they're better as various idents on one channel rather than idents across a package (especially where ITV is concerned where each channel is expected to have it's own unique identity). I love the logo too - obviously it's a bit more stylised than just a font but letting it break out of a box makes it much more effective - although that does cause a problem with the numbering - it kind of seems added on and I think they need to be incorporated a bit better really.

Overall though one of the nicest mocks on here in months.

48 days later

SG
SatGold
I liked the video and the theme tune that itv 3 one would look good before im watching on the buses on itv3

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