WH
How long have Five Live and Radio 1 tried to avoid saying 'BBC'???
I think News 24 is a very cool name and it has exceptionally high brand recognition - from students to my parents, it's understood straight away.
BBC News continuity
Square Eyes posted:
You can probably see why they'd want to do this as people often refer to the channel as 'News 24' completely omitting the key 'BBC' branding out of the title. In a brand obsessed world, it is perhaps perceived that the News 24 tag is perhaps overshadowing the BBC brand.
How long have Five Live and Radio 1 tried to avoid saying 'BBC'???
I think News 24 is a very cool name and it has exceptionally high brand recognition - from students to my parents, it's understood straight away.