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Dave (Formerly UKTV G2)

squinnman posted:
"New to Dave" as part of the DOG.

They could probably argue that the whole schedule is 'new to Dave'.

I appreciate the idea behind the re-brand, but 'Dave' ? It's just too silly and abstract.
Why would an advertiser want to advertise on some random channel called Dave?
You would think however that this has been considered.
There I was years ago thinking 'Men and Motors' was silly.