#ourABC ~ ABC Australia's New look

Recently ABC (formerly ABC1) has got a new look. Heres a continuity on my YT channel showcasing the new look (except the coming up menu.)

My thoughts are that it looks very Windows 8 inspired. But the idents showcase Australians which is really nice.
What are your thoughts? Comment below!

Hate the fact that they've gone back to 'ABC'. 'ABC1' makes sense concerning all the other TV & radio channels the ABC run, having just 'ABC' can be really confusing

Like ITV1 in the UK reverting to ITV...

I like the on air presentation, however the idents seems to be repeating the 'Every One's' ABC era.



I did like the last batch before the rebrand, especially the music:




This is the personality version of the last package (for those who haven't seen)


And here's the menus:

I always think Australian TV looks quite fabulous. It's a bit like US TV, but not *quite* as in your face. You can tell that influences have been drawn from both the US and the UK.

What's this "Ton" business when they mean "Tonight"? Is that an Australian thing or an ABC thing?

ABC thing...I guess they were trying to be cool, but may turn into a misunderstanding.

Minute long version of the 'Throw Your Arms' ABC ident. Intended to promote the role the ABC plays in cultural inclusion in Australian society.


Guardian article: http://www.theguardian.com/commentisfree/2014/jul/24/can-the-abcs-rebrand-get-the-nation-singing-the-same-song

In my opinion it is much much better than the Think Entertainment look, which was extremely tired and too similar to the campaigns of its commercial competitors. The only thing wrong with the new look is the "Ton" "Tom" "930" business.

Yeah , "Think Entertainment" was overdone. This was a well needed refresh. I'm with everyone else, Ton, Tom and 930 is just a terrible way to present it.

Its a good clean look. The whole thing puts me in the mind of GLOBAL in Canada. IT feels the same to me (Sans the glassy elements.) Must be the font choice. and the primary colors they both use. I like it. Feels like a US cable channel to me. Good look

Other than sharing the very unique and distinctive concept of "different colours", they're practically polar opposites.

Completely.