ITV Rebrand

Whilst working at ITV I produced my own approach to the logo - prior to seeing the actual identity they have gone with.

Would love to know how people think it compares? I produced three distinct directions for the new ITV logo and one route certainly is similar to what theyve gone with; which was a pleasant surprise at the time!
you can see it in my folio http://www.behance.net/gallery/ITV-Rebrand/6625169# with full colour exploration and treatments but here are quick greyscale renderings...

http://behance.vo.llnwd.net/profiles/82705/projects/6625169/fa63d2f843039bd78734a224db280727.png

http://behance.vo.llnwd.net/profiles/82705/projects/6625169/98dc913addc590d501476c4b3fcd18b4.png

http://behance.vo.llnwd.net/profiles/82705/projects/6625169/78189b4588719e454defc5c79aa2c016.png

or download the full pdf with rationale for each route... https://www.dropbox.com/s/t4d99sl88vjx42l/ITV2012.pdf

Top: Nice
Middle: Good
Bottom: Meh

I think the middle version, with the heart in the background, looks quite nice. Not keen on the other two.

I like the middle one, reminds me of ITV Hearts.

The first one is rather nice and refreshingly stylised to most logos - though that might cause problems. Not to keen on how you've tagged the numbers on to it to - the tick of the V could lead on to a fairly nice 2, 3 and with a flick of a pen the 4 as well, but with the logo being quite feminine I'm not sure it would be suitable for ITV4, ITV Sport or even ITV News and CITV.

The second is OK, but nothing special. The third is awful.

The second one is quite bland and the 3rd logo is just awful its nondescript. The first one I like, but I'm trying to figure out how it would work onscreen.

I think this will be a great success and will really stand out. I honestly can't wait!

Are you serious?

#NewbieTVForumLogic

Just got a PM from him saying he is serious. He is serious.

Oh dear.

James if I think it's good then I do. Everyone has their own opinion so mind your own business