BE
Yes - iPlayer is a great brand, proven by its success to date, really.
But I think this has more to do with the service than the name.
Obviously, but branding also plays a huge part in getting the service known, especially in the word-of-mouth marketing which I think has played a large role in its success. They needed a name which stands out from their other services, and I think they chose wisely.
wells posted:
benjy posted:
Yes - iPlayer is a great brand, proven by its success to date, really.
But I think this has more to do with the service than the name.
Obviously, but branding also plays a huge part in getting the service known, especially in the word-of-mouth marketing which I think has played a large role in its success. They needed a name which stands out from their other services, and I think they chose wisely.