Corporate Break Bumper comes to Channel TV

Whether anyone cares or not, thought i'd post it anyway.

Channel TV have started using a corporate break bumper with the new clouds ITV1 Logo, but with CHANNEL written underneath. This has replaced the old break bumper of the Channel hearts logo zooming in and then cutting to black.

It's probabaly the only 4:3 version of the new ITV logo in existance.

Just thought this might interest someone.

Is there any indication as to why they might have done that?

Is the word channel in ITV's style font or Channels usual logo style?

In the ITV style by the looks of it.

Perhaps someone could get a capture of it, because since i've re-modelled the place around, i cannot get my computer into my TV.