New ITV1 trailer structure

This was talked about briefly when the idea first arose, but now it's in practice it seems to have gone unnoticed.

ITV1 are now screening trailers in the middle of ad breaks, so you watch 2 minutes of ads, get a trailer, then get another 2 minutes of ad.

IMO it just makes the ad break seem longer!

Yes i saw that yesterday but thought it was a mistake .

I'd wager half-a-crown that it's a trick to upset the people who record programmes and then fast-forward through the breaks, like I do.

After all, we've all got used to waiting for the promo on the end of the break and then getting ready to go from fast-forward to play, haven't we?

Now you don't know whether the break's going to finish, so we're back to what 'er indoors calls "The Golden Shot Game", forward a bit, back a bit, forward a bit, forward a bit more, back a bit, PLAY!

They've been doing this for a while now. It's rather irritating.

What about the advertising on C4? How much of this have they done as I've only seen one.

I've not yet encountered this. Does this happen exclusively in those breaks that seperate different programmes (as opposed to breaks between "end of part one" and "part two" etc)?????

I remember that once upon a time NO trailers were EVER shown during the latter type of commercial break, and how strange it seemed when they were first introduced.

Non-news regional programmes (e.g. 1930 Thursday) here in Central England often have a break in them that contains NO COMMERCIALS - just a couple of trailers!!!! Does this happen anywhere else?

I remember back when there were only three breaks in hour long programmes. Plus breaks inside a show never had any trailers.

Edit - ignore

Some of us remember when there were only two!

No, it's still three isn't it?

channels Dan? God you're as old as Nick Harvey.

No Luke it's definately 4, they upped it the other year.

In mind, yes.