ITV 2020 Rebrand Project

For a network wide rebrand, demographic is really important. The colours you've picked for ITV One and ITV Two especially don't really match the audiences the programs are aimed at. For the main ITV channel, the branding needs to be 'catch all', in that it can sit alongside everything from Vera to Saturday Night Takeaway. The bright shade of teal you've picked wouldn't sit well at all with ITV's older skewing programs. The shade of red you've picked for ITV Two, meanwhile, is far too dark for the channel's 16-34 skewing programs. I think you'd be better off leaving teal on ITV Two, and finding a new colour for the main channel.

However, there is some nice work on the ECPs and promos. With the right selection of colours and balance of colours, these could look really effective.

I find the CITV logo OK. But, I'm not a fan of the break bumpers, ECP and promo. The only thing that's missing is a bit of colour.

There is some nice ideas here and shows a lot of potential. The current ITV logo just looks awkward next to text though. The CITV logo should be more fun and doesn’t need to fit nicely along side the other channels. I don’t think anyone has missed the ‘1’ being omitted from the name of the main channel nor has it caused any problems. It all feels a bit too corporate so far and would take the brand back a decade.

Quick comment: I think using boxes is a step back. I really like the current logo(s) for not being constrained in that way, and I think long term you'll find there's more flexibility in avoiding them.

Idea for endboards, try putting the channel colours (albeit a solid colour and not a gradient), and see how they look

I second the suggestion of not having the channel name inside a box, it just hinders what you can do and creates more alignment issues than it's worth.

So, having taken in all the great feedback across the whole mock, I've now made further changes in this new edition of the project. Firstly, and probably most notably, the gradients are gone. I tried to make them work many a time, and have just spent about 2 hours messing around with different logo ideas and I feel these are the most suiting to Reem and to the brand in general. Secondly, colours have changed. One is now a darker blue and Three is a purple/violet colour. Additionally, the font is now in medium weight, mainly for legibility in SD, for example. The rectangles are also smaller so the text fits a bit nicer in there. I've decided to scrap the idea of Six (I know this move was made in the last edition but I failed to mention it properly) and stick with CITV. I wanted to try and breathe a bit more life into that logo, and I did the best I could I think, with the abstract multi-coloured dots around the C which I think look warm and friendly. Here's the new logos:



As suggested, I wanted to add more vibrance to the ECPs, promos and end boards and did so by colouring the bar separating the image from the text above, and colouring the outline around the logo. I believe this instantly brightens the whole look entirely. Plus, I changed the position of text and logos so they were nearer to the edge of the screen. Overall, I think many things look way better in this edition of the mock, and I can't wait to receive new feedback. Here's the other new graphics:





P.S. I did try the idea of putting the gradient on the top blur image at a low opacity, and it looked okay for One but when I tried it on Four it just looked strange so I decided against it.

The ECPs look far better, now, but still not a fan of the logo boxes or the misaligned text, as well as having one version fully coloured and another outlined. It's getting better, just slowly..

2.25/5

Thanks for the feedback, do you have any other ideas for the shapes of the logo boxes, as I was thinking about this when I designed that edition of the mock?

Still not a fan of the logos but the extra weight does improve things and I quite like the ECP and Endboard concept - shows you could do something half decent but at the moment you're being held back by a logo concept which just does not work IMO.

Wouldn't be very original but I think boxing the ITV logo and making it smaller as a result would just make the logos look complete. Personally though I'd stick to the numerals and concentrate on developing a new look around the existing logos.

I second that. Box the ITV logo and the channel together with a line in between them, and use numerals.

You could put a line, a slant, a curve or something between the ITV and the channel name and use that divider as a design element for the branding too.