WH
I'm not going to go through the history of the ONdigital fiasco, but did the 1990 Broadcasting Act effectively factor in the potential that ITV (companies) could by 2000ish have additional satellite, cable, or DTT channels, and how they would be handled at a future franchise round?
I don't think they were foreseeing DTT in 1990 - but it was already clear that satellite and cable channels were changing the landscape. The IBA had already awarded our national DBS channels to BSB, after the BBC/IBA joint venture didn't work out (Granada/Anglia + others were involved initially)
Similarly the ITV companies (apart from Thames) and Virgin had created SuperChannel (on European satellite and cable), which although not a success for them (they'd sold it by 1990 I think) did demonstrate that it was a new part of the media landscape.
It was clear by 1990 that non-terrestrial broadcasting was going to be a new revenue opportunity for commercial broadcasters - and particularly for ITV franchise holders who produced high-value, popular content.
But in terms of the Broadcasting Act, the franchises issued were clearly for Channel 3, and not any other operations. Had they included all future operations of the ITV companies that would have been the opposite of what they were trying to achieve - deregulation.
Whataday
Founding member
And you think there would still have been ITV digital channels if that had been on the agenda? They only existed as a result of significant investment from the commercial entities which owned most of the franchises (including your dreaded Carlton). With a franchise round upcoming at such a crucial time - you really think they would have even thought about investing millions in channels they could imminently lose?
I'm not going to go through the history of the ONdigital fiasco, but did the 1990 Broadcasting Act effectively factor in the potential that ITV (companies) could by 2000ish have additional satellite, cable, or DTT channels, and how they would be handled at a future franchise round?
I don't think they were foreseeing DTT in 1990 - but it was already clear that satellite and cable channels were changing the landscape. The IBA had already awarded our national DBS channels to BSB, after the BBC/IBA joint venture didn't work out (Granada/Anglia + others were involved initially)
Similarly the ITV companies (apart from Thames) and Virgin had created SuperChannel (on European satellite and cable), which although not a success for them (they'd sold it by 1990 I think) did demonstrate that it was a new part of the media landscape.
It was clear by 1990 that non-terrestrial broadcasting was going to be a new revenue opportunity for commercial broadcasters - and particularly for ITV franchise holders who produced high-value, popular content.
But in terms of the Broadcasting Act, the franchises issued were clearly for Channel 3, and not any other operations. Had they included all future operations of the ITV companies that would have been the opposite of what they were trying to achieve - deregulation.