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Sky's Branding

(October 2009)

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ED
edmund
DAS posted:
don't expect a radical change - instead of white world, you'll see more channel colour on the reveals in the idents and the trailer endboards.


Noticed a new grey background on the transitions on a Sky Living promo posted on Facebook recently. Would be great to see the existing Sky Cinema, Atlantic and Arts idents remain.

Edit: Here is the video I was referring to above.


Last edited by edmund on 7 October 2017 9:30pm
IT
Ittr
edmund posted:
DAS posted:
don't expect a radical change - instead of white world, you'll see more channel colour on the reveals in the idents and the trailer endboards.


Noticed a new grey background on the transitions on a Sky Living promo posted on Facebook recently. Would be great to see the existing Sky Cinema, Atlantic and Arts idents remain.

Edit: Here is the video I was referring to above.



Looks like the endboard in that is temporary, and that trailer could have another version used from Monday when the rebrand could happen.
Last edited by Ittr on 8 October 2017 3:00pm
DB
dbl
They usually 'double bag' the promos (which is a pain in the arse). i.e. one with the old endboard and one version with the new look.
RE
Rex
mromega posted:
Large billboard in Newcastle today with the new Sky One logo. (Was on bus so couldn't get picture)

Would expect an onscreen launch early next week.

I’ve seen one billboard with the new logo as well today; with the tagline ‘take Sky One daily’.

I sense a bigger degree of ambition with this promotion, compared to the last two rebrands.
RD
rdd Founding member
Saw a promo on Sky Sports Action today with the new logo, oddly.
TM
TMD_24
Just seen an advert for the upcoming Marvel's Inhumans with the new Sky One logo. The endboards are based on the current look but it was blue rather than white and had slightly slower animations. Also saw the October Sky advert which also used the new Atlantic logo. The blue is darker, flatter and as we know in lower case.
IT
Ittr
TMD_24 posted:
Just seen an advert for the upcoming Marvel's Inhumans with the new Sky One logo. The endboards are based on the current look but it was blue rather than white and had slightly slower animations. Also saw the October Sky advert which also used the new Atlantic logo. The blue is darker, flatter and as we know in lower case.

When I saw the October Sky advert (yesterday), it still used the current logo.
TM
TMD_24
itv2010V2 posted:
TMD_24 posted:
Just seen an advert for the upcoming Marvel's Inhumans with the new Sky One logo. The endboards are based on the current look but it was blue rather than white and had slightly slower animations. Also saw the October Sky advert which also used the new Atlantic logo. The blue is darker, flatter and as we know in lower case.

When I saw the October Sky advert (yesterday), it still used the current logo.


It used the new logo from what I saw today.
IT
Ittr
TMD_24 posted:
itv2010V2 posted:
TMD_24 posted:
Just seen an advert for the upcoming Marvel's Inhumans with the new Sky One logo. The endboards are based on the current look but it was blue rather than white and had slightly slower animations. Also saw the October Sky advert which also used the new Atlantic logo. The blue is darker, flatter and as we know in lower case.

When I saw the October Sky advert (yesterday), it still used the current logo.


It used the new logo from what I saw today.

Screenshots please?
VM
VMPhil
Did my usual search of Vimeo for anyone inadvertently uploading new branding before it's supposed to launch, and came across this

YG
Yandere Gaming
VMPhil posted:
Did my usual search of Vimeo for anyone inadvertently uploading new branding before it's supposed to launch, and came across this

https://vimeo.com/236914816


Interesting..
RE
Rex
VMPhil posted:
Did my usual search of Vimeo for anyone inadvertently uploading new branding before it's supposed to launch, and came across this

https://vimeo.com/236914816

Looks good from first impressions, and also - a nice nod to its pres back in 2002.

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