"Watch Your Own Heart Attack"

http://commercial.gcapmedia.com/index.php?id=38

News isn't allowed to be sponsored, same as on the telly, it's a subtle difference.

All news bulletins during produced by or using IRN some capacity (and I assume Sky) carry advertising during breakfast.

How do you think IRN, make money?

Yep, they've been doing Newslink for many years, it's a networked advert slot at the end of the news

Not sure how they do it now but it always used to be:

<news bulletin>
'This is IRN'
<advert>
'Independent Radio News'
<stations take over>

As it's for a registered charity with ties to the NHS, it's probably classed as a public information broadcast. (They're just not announced, any more. They're stuck in the ad breaks along with commercial ads.)

It was being run during Tarrant's radio show yesterday on Smooth 105.7, presumbly during breaks on the other stations too.

Isn't there some sort of rule which prevents the person presenting the programme around the breaks appearing in said breaks?

LOVE LIFE LOVE MUSIC THIS IS SAGA sorry SMOOTH RADIO

(I'll have to think of some more naughty tag lines for radio stations. How about ' GOLD - IT'S ALL ABOUT THE NETWORKING ' )

You get adverts as part of news bulletins on the generic IRN national updates smaller commercial community and hospital stations take, in the morning. Even on bigger commercial radios stations they often have a slot on their just after the news and before the weather for example .

No, as long as there is an obvious between the programme and the adverts.

It is possible for radio presenters to do live reads of ads in their programme. LBC started these about 3 or 4 years ago - the presenter would pop up in the break, read the script of the advert followed by a jingle and then the programme continued

So what where the thoughts on the advert overall then?

Here is a link to the ad too for those who missed it:

http://www.youtube.com/watch?v=UW9Cjj3i6QE

Higher quality:
http://uk.youtube.com/watch?v=VqXYNT_Bj4E

Well if they had designed it to be unpleasant and shocking, I think they succeeded.

It seems the idea is as much to persuade people to dial 999 as soon as they detect the symptons, as it is to shock the rest of us into changing our ways so that never happens to us.


After all the hype, I feel personally it was a bit of a let down. But I do hope it is successful and gets its message across.

If you've A) Never had a heart attack or B) Don't know anyone who has then I think it's a valid point that many people assume the way it's portrayed on TV and film is the way it happens, BUT...

...I don't think it was carried off particularly well. Despite the high profile ad campaign, I'd wager a significant amount of money (or rather, would if I had it) that than an awful lot of people knew nothing about it and missed it and the 'talk to Frank' style of presentation probably caused those particularly squeamish or with young children to have turned over partway through anyway.

And wouldn't the 'education through shock' approach be better targetted on Chavnet programmes like Jeremy Kyle rather than Midsummer Murders?

I disagree. Although its not what I expected I don't think it was a let down. Even if it saves just one life the advert will be a success IMO. However they would have been better holding it back 1 week and broadcasting it during The X Factor.